We have a problem in the boutique industry. 

And I see it popping up a lot in The Fashion Truck Tribe

Women get excited about selling fashion. They do all the legwork to order merchandise, set up their store, their website and social media accounts.

And then 2-6-52 weeks later, they find me. Talking about how to solve the problems they’re having.

Somewhere in that time period, they send me an email or post in The Fashion Truck Tribe. The post goes a little like this:

“I need your help!!!! I opened a store and I have no sales. Please tell me what to do. Critique my website. Tell me what’s wrong… why do I have no sales (besides my mom and sister). HELP!”

I hear you. You need ideas. You need to know WHY this is happening to you. You need to be saved. 

My quick answer… it’s happening FOR YOU. For you to learn whatever lesson you need to learn.

Maybe it’s about working on your mindset (this is most women!)… or learning proper online marketing strategies… or you need a cheerleader.

In 2011, when I wanted to start The Fashion Truck, none of this existed. There were 1-2 other trucks I could find. There were no boutique communities in Facebook Groups, there were no books and certainly no mentors.

That’s why I’m here. To help solve the problems you are having… similar to ones I had when I opened. And problems I’ve had over the past 7 years as I was growing, shifting and changing business models.

80% of boutiques fail in the first 3 years. Why? 3 reasons: 1. They run out of money, 2. The owners have a lack of education and 3. Not outshining the competition.

You’re investment in education will help you NOT run out of money and show up as a shiny boutique owner who customers love. But buying clothes and putting up a website isn’t going to cut it anymore… it’s just not enough.

And you need to know… there’s going to be a lot of free information out there. But if you REALLY want to be saved… you might need to dig deeper inside yourself. Or you might need to pay for help.

Over the past 2 and a half years, I’ve invested close to $25,000 in courses, coaches, trainings and events. Yep, that’s like buying a CAR! Have I made that money back? Yep— I’ve about 6x that investment just this year alone.

Why did I invest so much? Because LEARNING. When you don’t know WHY you are struggling you need to know one thing… you aren’t going to find the answer in a day, in a post or in an email. 

I want to help all of you who reach out… but I’m just ONE person. And I can’t see inside your heart, head and daily business ins and outs. Even if you do tell me your backstory or where you are at now, maybe I can point you in a good direction, but most likely, you need to do the real work, invest the time to do it, and sometimes even invest the money to learn what you need to learn in this moment in time.

My best advice for you: Look inside yourself, hard. Have you REALLY given it your all to sell your heart out? Are you TRULY being consistent with your actions in your marketing? Have you seen all the options I offer from $9.99 and up?

I believe in you... probably more than you believe in yourself. I know you can have a successful boutique you work in full time and make a full, living salary.

I know because I've done it. 


Time for you to do it for yourself!

Heres to making lots of friends and making lots of money,
Emily

PS: Six Figure Blueprint, my beloved 3 month group coaching program is opening for registration again very soon... Make sure you are the first to know when doors open by clicking here and getting yourself on the waitlist.

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