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boost your boutique

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BYB 302: How to Learn and Pivot in Your Boutique with Ciara Stockeland

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December 12, 2018

Boutique Advice, Life Coaching, Business Tips

I've met another woman who was a boutique CEO, and I got her on to talk about what it REALLY takes to build and grow a boutique business. Ciara Stockeland, now owner of The Boutique Box, had a brick and mortar boutique-turned-franchise in the Midwest of the United States. She ran a 3000 square foot distribution center, managed massive wholesale order pick and pack shipping and in store everything. She decided to close it all down and follow her innate drive for being a start-up entrepreneur and create a business the fills the need of today's boutique owner. 

The Boutique Box is a subscription box designed specifically for Boutique Owners and is the only thing like it on the market. 

What I love about it is:
1. You're seeing brands you may never see at market or on the aggregate wholesale sites... AND getting full sized samples.
2. You're getting a discount on the wholesale prices: better margins!!!
3. You're working with someone who cares about your success and has been in your shoes. Ciara has brought on a boutique accountant and myself to help fill in the gaps in education within her community.

You can find more info and sign up at www.btqbox.com. This is the LAST week they can enroll month-month at $35/mo and if you enroll by December 15, 2018, you will get the December BOX! You can also follow Boutique Box on Instagram at @thebtqbox to see some of the samples you get in the box. My book, "The Ultimate Boutique Handbook" will be in the January box!!!

RESOURCES I OFFER:

"The Ultimate Boutique Handbook" on Amazon here: 
http://amzn.to/2mRel6K

The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:
www.SixFigureBoutiqueBlueprint.com
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

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SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com or www.BoostYourBoutique.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post: http://www.huffingtonpost.com/author/emily-932

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RESOURCES:

Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial:  http://bit.ly/emilyshopify

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BUSINESS INQUIRIES:

email: hello@stylishandsuccessful.com

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**SEASON 3 OF BOOST YOUR BOUTIQUE IS NOW LIVE!**

**SEASON 3 OF BOOST YOUR BOUTIQUE IS NOW LIVE!**
Episode 301: What To Do To Restart, Relaunch Or Redo Your Boutique Business

You started your boutique... now you want to change it ALL. I know, it's tough. Let me guide you through how to cope with the shift, get rid of the inventory and understand how to deal with what needs to happen to kick off on the right foot.

Listen on iTunes: bit.ly/boostyourboutique
(it looks like iTunes on desktop isn't updating with episode 301... mercury retrograde is really going out with a bang today!)

Listen on Stitcher: https://www.stitcher.com/po…/boost-your-boutique/e/57560042…

Listen on Soundcloud: https://soundcloud.com/…/301-what-to-do-to-restart-relaunch…

If you love what you hear, don't forget to RATE & REVIEW the podcast right inside your listening app! I would love this podcast to get in the ears of more boutique owners so they can have a thriving business!

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{BOOST YOUR BOUTIQUE PODCAST} 219: The Inside Scoop on WWDMAGIC with Kelly Helfman

You either LOVE it… or are SCARED of it. Fear not, BoutiqueLand! I’ve brought in THE woman behind of the infamous Las Vegas fashion trade show, WWDMAGIC, on the show to debunk all myths and rumors you may have heard about it on the Internet. Kelly Helfman, Vice President and Brand Director of WWDMAGIC, tells me that the twice annual show is NOT overwhelming, NOT hard to shop and actually sounds SUPER fun! In our in-depth conversation, Kelly walks us through how to shop WWDMAGIC, what’s new for the August 2018 show and shares her take on boutiques in today’s retail landscape. 

This episode is PRICELESS. Listen ASAP!

SHOW NOTES:

Kelly Helfman worked her way up from Customer Service to Vice President at the company that operates WWDMAGIC! (love this.)

75-80% of WWDMAGIC attendees are small boutiques.

They are a one stop shop twice a year- a mix of 2000 brands, new brands, returning and international. 

“Don’t let the size of the show overwhelm you. We are very careful about curating the floor to make sure that you know exactly where you need to shop.”

“It’s not just the ultimate buying trip. It’s education, it’s networking, and it’s buying all wrapped up into one trip.”

“We have a retail relations team of 10 people their sole job it is to help boutiques like you figure out where they need to go, set up travel, make appointments, anything you need!” Here’s the email to ask for help: retailrelations@ubmfashion.com

How to find out all the contact info and FAQs about WWDMAGIC: https://www.ubmfashion.com/magic/attendee-contact

and more Show info here: https://www.ubmfashion.com/magic/attendee-showinfo

Schedule your seminars & networking events here: https://www.ubmfashion.com/show/76/schedule

“Let’s say 80% of your listeners are boutiques that like to have product that retail under $100 and you’re women’s, you only need to go to WWD MAGIC.”

How to Search Brands that are attending WWDMAGIC:

https://www.ubmfashion.com/shows/wwdmagic?display=modal

“It’s an area called GLAM. We have 13 brands only, and it’s a mix of Korean beauty, skincare, makeup, accessories, like makeup erasers and cute makeup bags. Basically, we curated it down for you to have a simple selection to pick a few to add to your store.”

“I really encourage everybody to include beauty in your stores. The world is going toward indie beauty and we’re supporting those companies more than ever, their stories are great, and we should all be jumping on that bandwagon.”

@MakeupbySamuel will be at the August 2018 show to do some demos, and talk about how to mix more beauty products with your boutiques!

“We created an area called ON:LINE. ON:LINE is an area with 35 new brands that have never exhibited at WWD MAGIC before.They’re each going to have a rack or two of product, so you can touch it, feel it, see it in person and figure out which of the 35 brands you really like. And then, with each brand is going to be an iPad with their full collection that you can shop there at the show and place additional orders. And then you can shop online, all year… and guess where you’re going to shop them online, all year? FASHIONGO!!!” (www.fashiongo.net)

Kelly walks us through how to shop WWDMAGIC, gives us the inside scoop on her own perspective on owning a boutique in today’s retail landscape… and tells us about her favorite boutique purchase! This episode is a MUST LISTEN!

As of the air date of this podcast, the next WWDMAGIC show is August 13-15, 2018 in Las Vegas, Nevada, USA. You can find out all the dates and other worldwide UBM Fashion Trade Shows at www.ubmfashion.com

Want to scope out Kelly’s killer style on Instagram? Follow her at @greydahl. You can also follow WWDMAGIC: @wwdmagic.

 

Emily Benson

www.StylishandSuccessful.com

www.FashionTruck.com

www.BoostYourBoutique.com

My FREE Facebook Community: bit.ly/trucktribe

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YAY FOR MONDAY!!!

monday mindset hacks

From the time we are young, we’ve learned to start dreading Monday mornings around 5pm on Sunday night. “Sunday Funday” … “Working for the Weekend” and phrases like that just reinforce our deep hatred for the “first” day of the week.

WHYYY do we put so much stress into Mondays?? Monday didn’t ask for it!  And honestly, because we have had these chronically negative thoughts and emotions about it, it’s making everything just SO.MUCH.WORSE!!! 

**THIS IS A MINDSET ISSUE!!!**

What if you never fully realized what day of the week it really was? What if Monday was just another day of the week? What if we could just flip the switch an turn off this chronic thinking that Monday was ‘bad’?

I’d like to help you feel better about Mondays NOW, so here’s 3 tips for switching your MONDAY MINDSET!

  1. If you have to set your alarm, make it something soothing. Birds chirping, beautiful classical music or a fun song that makes you feel really good. When you hear the alarm, say “I’m so excited for today!” (even if you don’t believe it yet! you’ll get there!)
  2. During your morning routine, talk yourself into having that great day. Talk aloud or in your head saying things like, “My drive to work is going to be smooth and fun!” “I’m going to crush that meeting today!” “I have plenty of time to get everything I need done.” Again, even if you don’t totally believe it, we’ve GOT to start re-programming the chronic thinking that’s not been so helpful all these years. Trust me.. see what happens.
  3. If a moment of contrast occurs, like a kid spills their cereal on the floor, take a deep, calming breath, and laugh!!! Laughter will immediately raise your vibration, calm the energy of the room and help you see the situation in a more positive way. Every moment where we can ‘flip the switch’ like this is moving the momentum of your day towards ease and fun!

Try these Monday Mindset Hacks and let me know how it goes. I know my Monday is going to be awesome, even though it’s the first of two travel days in a jam packed week. MINDSET!

Ready to MASTER YOUR MINDSET with ME? Awesome. I'm teaching a 4 week RETAIL MINDSET MAKEOVER class and I want you there! But only if you are really ready to TRANSFORM! Here are the details & waitlist sign up:

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{BOOST YOUR BOUTIQUE PODCAST} Episode 205: Why You MUST Pay Yourself

I'm going DEEPER with this whole 'YOU'VE GOT TO PAY YOURSELF" idea this week. Because really guys, you HAVE to start taking a salary from your boutique business... and this week I'm going to tell you WHY you MUST pay yourself! I feel like I'm trying to convince boutique-land to adjust from a very old martyrdom mindset, to a "money flows in and out of my business with ease and grace" mindset!

Here's my top 3 reasons why you really MUST start paying yourself:

1. We have to evolve into a modern relationship with money! Te internet has changed everything but our ideas haven't- we still get caught up in the 'work hard, make money' mentality. Let's get excited to unplug from the old and plug into the new concept of money!

2. Most flows as energy-- when you don't pay yourself, you won't be able to spend it and they cycle of in/out energy flow gets blocked.

3. We love to be rewarded as humans!! Even a small amount to allocate to yourself to get your nails done or a dinner out can feed the positive flow and give your brain a pat on the back for putting your all into the business!

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Learn my Secret to Getting Ahead!

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I’m in this interesting place in my business… maybe you can relate?

I’m growing at a fast rate, but I still have big goals and a good amount of ‘work’ to be doing each day/week. I really try to take days off... but I LOVE my work and it can be tough.

But about every 4 weeks, and yes, it’s totally a ‘moon cycle thing’ (TMI)… I get really tired. Like, I don’t want to do anything but sit around and read articles on the internet and watch a movie or two.

Problem is, I’ve started this freight train of a business rolling down the track… and if I stop, it stops. Well, kind of. It used to- but not anymore!
 

Yesterday I was on a group coaching call with Danielle LaPorte as the guest coach. If you haven’t heard of this NY Times Bestselling author, you should look her up. Most recently, she wrote a book called “White Hot Truth,” and she started out 8 years ago as a business coach. So much of what she said on yesterday’s call was amazing. But one thing stuck out at me…

“You can win by being the most consistent. But consistency isn’t glamorous.”

So many of us start businesses with the hope, dream and wish of it being easy, making us tons of money and then being able to retire at 45. (Well, maybe that’s just me… I bet you have goals though, right?)

What if you knew you could get to all of those goals just by being consistent? Consistently learning, consistency posting, consistently responding to customers, consistently keeping expenses low… you see where I’m going with this yeah?

Looking back at the past 7 years, I know the times when I haven’t been consistent with my intention and action is when I’ve seen my income go down. Only recently have I learned that I need protection for myself and my business to allow me to savor in the slow days I really need. I also have learned that the most valuable thing is setting up systems for when I need a break.

Currently I can slow down, because I have:

  • Great Facebook Live videos!
  • Holly scheduling out content on the FB biz page & group!
  • Holly answering client emails that don’t need my attention!
  • Automated emails and systems on the back end that just run! 

Have you thought about how you can put automation and help into place for when you need to slow down? 

TO TRY: Right now, write down at least 3 ways you can get help or schedule automation into your business. Set the intention that you will have these completed over the next 2-4 months.

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My deepest desire is for you to have a successful boutique that supports your passion and life. In the work that I do with clients, I not only lift them up to fly, but I also help them figure out what needs adjusting in their business plan (that's the "consulting" part of what I do)!

I've just opened the doors to a new way to have me coach you each month- the Boutique Elite Membership. I launched the Membership last year as a training portal- full of trainings, meditations and quarterly group coaching calls. But frankly, seeing how many amazing woman joined last year, combined with my desire to interact with you more, I decided for 2018 to expand it and make the membership even more valuable.

Click here to learn about how I've packed $25,000 of value into this membership!

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Are you looking for these things?

Are you looking for these things?
>> To get ORGANIZED & CONSISTENT in your boutique business
>> To hit consistent/growth $6,000- $20,000 sales months
>> To have more CONFIDENCE
>> To WORK LESS and MAKE MORE
>> To have a RESILIENT mindset of SUCCESS and MONEY flow
>> To improve your RELATIONSHIP with your partner

ALL of these statements are outcomes of actual students who have gone through my 3 month course, Six Figure Blueprint!
Learn more here: bit.ly/SFBA17

If you are DONE playing small in your boutique and are ready to SHINE BIG and BRIGHT, Six Figure Blueprint is for you! I've already welcomed women who are making this supportive community incredible... and we are ready to welcome YOU!

Doors will close on Friday January 5th at 11:59pm EST and there's no plan to open them again until 2019. I've offered options for 1:1 calls with me AND great installment payment options.

This program could completely change your life. Are you ready for that? Learn more here: bit.ly/SFBA17
 

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We have a problem in the boutique industry. 

We have a problem in the boutique industry. 

And I see it popping up a lot in The Fashion Truck Tribe

Women get excited about selling fashion. They do all the legwork to order merchandise, set up their store, their website and social media accounts.

And then 2-6-52 weeks later, they find me. Talking about how to solve the problems they’re having.

Somewhere in that time period, they send me an email or post in The Fashion Truck Tribe. The post goes a little like this:

“I need your help!!!! I opened a store and I have no sales. Please tell me what to do. Critique my website. Tell me what’s wrong… why do I have no sales (besides my mom and sister). HELP!”

I hear you. You need ideas. You need to know WHY this is happening to you. You need to be saved. 

My quick answer… it’s happening FOR YOU. For you to learn whatever lesson you need to learn.

Maybe it’s about working on your mindset (this is most women!)… or learning proper online marketing strategies… or you need a cheerleader.

In 2011, when I wanted to start The Fashion Truck, none of this existed. There were 1-2 other trucks I could find. There were no boutique communities in Facebook Groups, there were no books and certainly no mentors.

That’s why I’m here. To help solve the problems you are having… similar to ones I had when I opened. And problems I’ve had over the past 7 years as I was growing, shifting and changing business models.

80% of boutiques fail in the first 3 years. Why? 3 reasons: 1. They run out of money, 2. The owners have a lack of education and 3. Not outshining the competition.

You’re investment in education will help you NOT run out of money and show up as a shiny boutique owner who customers love. But buying clothes and putting up a website isn’t going to cut it anymore… it’s just not enough.

And you need to know… there’s going to be a lot of free information out there. But if you REALLY want to be saved… you might need to dig deeper inside yourself. Or you might need to pay for help.

Over the past 2 and a half years, I’ve invested close to $25,000 in courses, coaches, trainings and events. Yep, that’s like buying a CAR! Have I made that money back? Yep— I’ve about 6x that investment just this year alone.

Why did I invest so much? Because LEARNING. When you don’t know WHY you are struggling you need to know one thing… you aren’t going to find the answer in a day, in a post or in an email. 

I want to help all of you who reach out… but I’m just ONE person. And I can’t see inside your heart, head and daily business ins and outs. Even if you do tell me your backstory or where you are at now, maybe I can point you in a good direction, but most likely, you need to do the real work, invest the time to do it, and sometimes even invest the money to learn what you need to learn in this moment in time.

My best advice for you: Look inside yourself, hard. Have you REALLY given it your all to sell your heart out? Are you TRULY being consistent with your actions in your marketing? Have you seen all the options I offer from $9.99 and up?

I believe in you... probably more than you believe in yourself. I know you can have a successful boutique you work in full time and make a full, living salary.

I know because I've done it. 


Time for you to do it for yourself!

Heres to making lots of friends and making lots of money,
Emily

PS: Six Figure Blueprint, my beloved 3 month group coaching program is opening for registration again very soon... Make sure you are the first to know when doors open by clicking here and getting yourself on the waitlist.

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Want your boutique to blow up? (like in the awesome way...)

Back in May, my best friend said to me, “Emily, you aren’t allowed to act surprised when your business becomes massive in a few months. You just need to be excited.” She said that because honestly, when I start a business, I go all in. There is no ‘Plan B’, no savings to fall back on and no one to do it for me.

I am really proud to say that I’ve now started and ramped 2 businesses up to 6-figures in under 2 years time; because as of early September, this business officially hit 6-figures in revenue for the year.

And no, I’m not surprised. I expect to be successful.

This week I heard, “Your business has blown up!” and all I have to say is, “Yes! I planned it to blow up!” (oh… and you can blow up too if you decide you want to!)

I have notebooks on notebooks of affirmations, plans of my future life to come true (lots have already!), journaled feelings and experiences; hundreds of hours of books on success on Audible, Abraham Hicks on YouTube and with my own coaches on calls.

I 100% manifested my business to look exactly like it does today back in late December.

See, if you haven’t caught on yet, now’s a good time to use my business as an example for yourself. Mindset is 90% of business, period. 

You might want to believe that learning new SEO for your website will gain you more traffic, or posting more on social media will get you more sales, or there is some missing clue about Instagram that will get you more followers. That’s not the answer to you making more money, it’s just not.

Mindset comes first, and then the action is inspired from it. 

With women who are struggling in their boutique, I clearly see 3 key factors missing with their mindset:

1. Obsession: You HAVE TO BE OBSESSED with your business. No, not obsessed with worrying about how much money you will make this month.Obsessed with helping your people, obsessed with making them happy, obsessed with listening to them, obsessed with trying new things to see what works.

If you haven’t noticed, I’m obsessed with you. You ask questions in The Fashion Truck Tribe, and I make podcasts to answer. You talk about being worried about money, I do a live stream about money mindset. You need a low priced, easy access way to learn how to run your boutique better, I create the Boutique Elite Membership. I am always listening to what you need and responding. 

The next book I’m writing all about mindset for boutique owners, also comes from my obsession. It’s so clearly in my path to write this book that I dreamt the cover one night in July. I woke up and feverishly sketched it in a notebook. I sent that sketch to my photographer… and last week on the biggest high-end shopping street in Paris, we shot that dream in real life. My body was vibrating as she took the photos. Talk about your dreams becoming reality. My dreams are my reality, literally.

2. Expectation: And not false expectations. A deep, resonating belief that your life is the one you’ve been dreaming of. The idea that no matter what has happened in your life and business until now— it can take a massive 180 in the opposite direction if you decide you want it to.

I teach about affirmations and positive mindset as a way to create a new life for yourself. At first, it can feel fake. That’s where most women drop off. They don’t really believe what I’m talking about, and they don’t see it immediately show up… so they drop the practice.

Many of the women in this round of Six Figure Blueprint stuck it out (and I’m super proud of them!!!) The first 3 weeks are 100% mindset work, and it can feel icky and weird to change everything you thought was true about money and success into a new paradigm… until 4-6 weeks in (where we are now), that this starts to happen: (these are actual screenshots from our private Facebook group!)

I can’t make this stuff up.

3. Intuition: Do you trust yourself? No, like when that little voice says: “do this!” Do you listen? So many of us have learned to use logic as the deciding factor in decision making. Did you know that recently Harvard Business School conducted a study that said the most successful CEOs base decisions on their intuition, even if it goes against all logic?

I’ve been re-learning to tap into my intuition in a deep way this year. 

Last Memorial Day (2016), I called a friend livid about business practices I was hearing about in the direct selling fashion world. It went against all my retail business experience and because I’m so passionate about helping women entrepreneurs succeed, I was angry to my core. Did I do anything about it? No… because I didn’t listen to my intuition to do something. 

This May 2017 I had lunch with a colleague and she said to me, “Are you helping those direct selling ladies? Because they need you.” My gut had been saying this for awhile, and the Universe clearly was sending a message via my friend for me to wake up and do something!

A day later I did one of my most watched Facebook Lives (over 15k views as of me writing this!) and two weeks later I had my highest revenue weekend to that point in time

Just imagine how many more women I could have helped if I listened to my gut last year?

I think I’ve realized I’m probably never going to be the coach that enjoys talking about Shopify apps, or Instagram engagement. Because I’m not convinced that it’s the answer to your boutique’s success.

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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