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BYB 302: How to Learn and Pivot in Your Boutique with Ciara Stockeland

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December 12, 2018

Boutique Advice, Life Coaching, Business Tips

I've met another woman who was a boutique CEO, and I got her on to talk about what it REALLY takes to build and grow a boutique business. Ciara Stockeland, now owner of The Boutique Box, had a brick and mortar boutique-turned-franchise in the Midwest of the United States. She ran a 3000 square foot distribution center, managed massive wholesale order pick and pack shipping and in store everything. She decided to close it all down and follow her innate drive for being a start-up entrepreneur and create a business the fills the need of today's boutique owner. 

The Boutique Box is a subscription box designed specifically for Boutique Owners and is the only thing like it on the market. 

What I love about it is:
1. You're seeing brands you may never see at market or on the aggregate wholesale sites... AND getting full sized samples.
2. You're getting a discount on the wholesale prices: better margins!!!
3. You're working with someone who cares about your success and has been in your shoes. Ciara has brought on a boutique accountant and myself to help fill in the gaps in education within her community.

You can find more info and sign up at www.btqbox.com. This is the LAST week they can enroll month-month at $35/mo and if you enroll by December 15, 2018, you will get the December BOX! You can also follow Boutique Box on Instagram at @thebtqbox to see some of the samples you get in the box. My book, "The Ultimate Boutique Handbook" will be in the January box!!!

RESOURCES I OFFER:

"The Ultimate Boutique Handbook" on Amazon here: 
http://amzn.to/2mRel6K

The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:
www.SixFigureBoutiqueBlueprint.com
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

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SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com or www.BoostYourBoutique.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post: http://www.huffingtonpost.com/author/emily-932

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RESOURCES:

Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial:  http://bit.ly/emilyshopify

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BUSINESS INQUIRIES:

email: hello@stylishandsuccessful.com

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Learn my Secret to Getting Ahead!

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I’m in this interesting place in my business… maybe you can relate?

I’m growing at a fast rate, but I still have big goals and a good amount of ‘work’ to be doing each day/week. I really try to take days off... but I LOVE my work and it can be tough.

But about every 4 weeks, and yes, it’s totally a ‘moon cycle thing’ (TMI)… I get really tired. Like, I don’t want to do anything but sit around and read articles on the internet and watch a movie or two.

Problem is, I’ve started this freight train of a business rolling down the track… and if I stop, it stops. Well, kind of. It used to- but not anymore!
 

Yesterday I was on a group coaching call with Danielle LaPorte as the guest coach. If you haven’t heard of this NY Times Bestselling author, you should look her up. Most recently, she wrote a book called “White Hot Truth,” and she started out 8 years ago as a business coach. So much of what she said on yesterday’s call was amazing. But one thing stuck out at me…

“You can win by being the most consistent. But consistency isn’t glamorous.”

So many of us start businesses with the hope, dream and wish of it being easy, making us tons of money and then being able to retire at 45. (Well, maybe that’s just me… I bet you have goals though, right?)

What if you knew you could get to all of those goals just by being consistent? Consistently learning, consistency posting, consistently responding to customers, consistently keeping expenses low… you see where I’m going with this yeah?

Looking back at the past 7 years, I know the times when I haven’t been consistent with my intention and action is when I’ve seen my income go down. Only recently have I learned that I need protection for myself and my business to allow me to savor in the slow days I really need. I also have learned that the most valuable thing is setting up systems for when I need a break.

Currently I can slow down, because I have:

  • Great Facebook Live videos!
  • Holly scheduling out content on the FB biz page & group!
  • Holly answering client emails that don’t need my attention!
  • Automated emails and systems on the back end that just run! 

Have you thought about how you can put automation and help into place for when you need to slow down? 

TO TRY: Right now, write down at least 3 ways you can get help or schedule automation into your business. Set the intention that you will have these completed over the next 2-4 months.

The Boutique Elite Membership is only $44 a month. (1).png

My deepest desire is for you to have a successful boutique that supports your passion and life. In the work that I do with clients, I not only lift them up to fly, but I also help them figure out what needs adjusting in their business plan (that's the "consulting" part of what I do)!

I've just opened the doors to a new way to have me coach you each month- the Boutique Elite Membership. I launched the Membership last year as a training portal- full of trainings, meditations and quarterly group coaching calls. But frankly, seeing how many amazing woman joined last year, combined with my desire to interact with you more, I decided for 2018 to expand it and make the membership even more valuable.

Click here to learn about how I've packed $25,000 of value into this membership!

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We have a problem in the boutique industry. 

We have a problem in the boutique industry. 

And I see it popping up a lot in The Fashion Truck Tribe

Women get excited about selling fashion. They do all the legwork to order merchandise, set up their store, their website and social media accounts.

And then 2-6-52 weeks later, they find me. Talking about how to solve the problems they’re having.

Somewhere in that time period, they send me an email or post in The Fashion Truck Tribe. The post goes a little like this:

“I need your help!!!! I opened a store and I have no sales. Please tell me what to do. Critique my website. Tell me what’s wrong… why do I have no sales (besides my mom and sister). HELP!”

I hear you. You need ideas. You need to know WHY this is happening to you. You need to be saved. 

My quick answer… it’s happening FOR YOU. For you to learn whatever lesson you need to learn.

Maybe it’s about working on your mindset (this is most women!)… or learning proper online marketing strategies… or you need a cheerleader.

In 2011, when I wanted to start The Fashion Truck, none of this existed. There were 1-2 other trucks I could find. There were no boutique communities in Facebook Groups, there were no books and certainly no mentors.

That’s why I’m here. To help solve the problems you are having… similar to ones I had when I opened. And problems I’ve had over the past 7 years as I was growing, shifting and changing business models.

80% of boutiques fail in the first 3 years. Why? 3 reasons: 1. They run out of money, 2. The owners have a lack of education and 3. Not outshining the competition.

You’re investment in education will help you NOT run out of money and show up as a shiny boutique owner who customers love. But buying clothes and putting up a website isn’t going to cut it anymore… it’s just not enough.

And you need to know… there’s going to be a lot of free information out there. But if you REALLY want to be saved… you might need to dig deeper inside yourself. Or you might need to pay for help.

Over the past 2 and a half years, I’ve invested close to $25,000 in courses, coaches, trainings and events. Yep, that’s like buying a CAR! Have I made that money back? Yep— I’ve about 6x that investment just this year alone.

Why did I invest so much? Because LEARNING. When you don’t know WHY you are struggling you need to know one thing… you aren’t going to find the answer in a day, in a post or in an email. 

I want to help all of you who reach out… but I’m just ONE person. And I can’t see inside your heart, head and daily business ins and outs. Even if you do tell me your backstory or where you are at now, maybe I can point you in a good direction, but most likely, you need to do the real work, invest the time to do it, and sometimes even invest the money to learn what you need to learn in this moment in time.

My best advice for you: Look inside yourself, hard. Have you REALLY given it your all to sell your heart out? Are you TRULY being consistent with your actions in your marketing? Have you seen all the options I offer from $9.99 and up?

I believe in you... probably more than you believe in yourself. I know you can have a successful boutique you work in full time and make a full, living salary.

I know because I've done it. 


Time for you to do it for yourself!

Heres to making lots of friends and making lots of money,
Emily

PS: Six Figure Blueprint, my beloved 3 month group coaching program is opening for registration again very soon... Make sure you are the first to know when doors open by clicking here and getting yourself on the waitlist.

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Do You Need A Business Partner?

"Would you rather feel overwhelmed or peaceful?
Of course you'd rather feel peaceful.

Would you rather like to feel energetic, and adventurous and excited about something? Or bored?

You must move toward what you you've become... or you become complacent and dissatisfied.

To take action from a place of split energy is always unpleasant.

So let's say you're focused on something that's not working. To dig in and try to offer more effort and to think harder about how your going to get it done, just causes you to pile more engines on in opposition

So the rule of thumb that we would apply, if we were in your position, is that we would follow the good feeling thoughts."

- Abraham Hicks

This past weekend I watched a video of myself from 2014. Talk about having a pile of opposition showing up all over my face.

I looked terribledepressed, like I wasn't even there... straight up dead behind the eyesSeriously, look at the screenshots from my videos!

I was 3 years into my business and I had what everyone on the outside saw as major success. On the inside I was falling apart. In those 3 years I had crashed my first fashion truck (my business), developed crippling reactive arthritis for 3 months where I could barely walk or move, was chained to my desk all day, everyday and felt like my business was at a total stand still. 

On top of it, I was SO worried ALL.THE.TIME. about everything- money, customers, social media, buying, money, family, my relationship, what the hell I was doing with my life. Seriously, to have spent three years riding the highs and lows of my business had made me a complete wreck. Can't you see it in my face?

I spent much of 2014 depressed and overwhelmed. I didn't know how I had gotten to that place, but it sucked.

I felt alone in my business and wanted to take a vacation from my life and run away.

I wish in that time, I had someone to help me.

My family, my boyfriend with a business degree, my friends... they're all amazing listeners but the real deal is that they aren't business consultants, they're not life coaches... and they just didn't understand what being a boutique owner felt like.

In that time, I needed someone to simultaneously lift my spirit up, tell me how to adjust my business to keep hitting my numbers and be my ally to pull me out of the lonely, overwhelmed situation I was in.

In 2015 I ended up on a woman's email list who sent emails that resonated with me. I loved her message, I listened to her audios and felt in my heart that she was the one who could help me figure out what I was doing with my life. 

I signed up with her as my coach and wow, how quickly my life changed. Changed in the best ways... I got happier, I felt lighter and a year and a half later I'm the happiest and most creative I've ever been in my life.

By saying yes, admitting that I needed help, I got exactly the help I needed! Help from an expert to get me from where I was to where I am now. Her 1:1 support was like the business partner I never had and so desperately needed. She knew about things like manifesting, journaling, online marketing, Facebook Ads... all these things I never had the energy or awareness to deal with before.

I now live a lifestyle that I LOVE and have a business that LIGHTS me UP! Every three months I travel to a new spot that I've co-created with my boyfriend, I have the most delightful clients who get massive results, the relationship with my family is only about being family, and new opportunities flow to me with ease (very exciting things coming soon!)My business is easy, makes perfect sense and I am more centered and focused than I ever believed I could be.

You don't have to keep filling your head with doubts, questions and struggles. You don't have to be alone in your business. You can have clarity, alignment, and forward momentum, right now. It is possible for you! 

When you work with me in my 1:1 Boutique Consulting Program, I am your best business partner ever.

I help my 1:1 clients make these shifts so they can take winters off, they can spend more time with their kids, buy the car they most desire, have freedom to take vacations and love their business... with ease.

Who are the types women who work with me in my 12 Week 1:1 Boutique Consulting Program? 

They are:

  • Ambitious & Creative
  • Have had their retail business for 2-4+ years (although I have helped many of total newbies!)
  • Ready to do the work to have the life they desire
  • Happy & Positive
  • Not scared to invest in themselves and their business
  • Know that where they are now isn't working and something has to change

Maybe that list sounds just like you? And perhaps you can relate to how I felt in my third year in business, lonely and ready to ask for help? 

Right now I have 4 spots open for my 1:1 Consulting Program. I'd love to invite you to schedule an appointment to connect with me if you feel like what I've said speaks to and you're really ready to create change in your life and business. I know these spots will fill up by the end of the month so if you're reading this and feeling excited, click that button below and let's talk!

Here's to making lots of friends and making lots of money!
Emily

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What it Takes to Take Off

Last Wednesday, we took off for 3 months in Antigua, Guatemala. It had been about 6 weeks since I had flown (after logging a flight every 2 weeks during the fall!) so taking off somehow felt like a new experience.

Or maybe I was just seeing it through new 2017 eyes?

When we took off from Boston Airport… and made it above the clouds to the bright blue sky and blinding sun, I realized that taking off on a flight is so similar to taking off in business.

Starting and growing a business is truly like flying, defying gravity. Defying what you’ve been taught, told to do… and not staying stuck on the ground with everyone else.

It all starts with boarding the plane. It’s exciting and you are committed to taking that trip now, walking down the aisle to find your seat. 

Just like writing a business plan, you’re settling into your seat, buckling up for the ride to come.

The runway leading to take off is easy, smooth and your stomach has butterflies. Kind of like when you start telling people what you’re plans are… maybe you start a Facebook page or begin to buy products.

Then you take off, and the view is great! You’re seeing things you’ve never seen from that angle and height before. Your perspective of the world shifts, you start to step into your role as a business owner.

But just as you are feeling comfortable there, you hit the clouds. This is the bumpy part, your vision is blurred, you can’t see the ground anymore and it can be a little scary. There are some clear spots, but mostly thick, cloudy areas. Maybe you have to hold on or ask for help during this stage of your business. You need an experienced pilot to keep you on the upward trajectory.

Until that moment finally comes, you’ve climbed above the clouds… you can see the sun, the skyline horizon. It’s light and bright. 

Looking down you see those clouds from before are now puffy, like cotton balls, and actually, so beautiful. The sun is so bright, it blinds your eyes, but it feels amazing on your face. You feel the lightness, weightlessness, the incredible pure bliss of being so high in the sky, somewhere where— for all intensive purposes— humans shouldn’t be.

We’ve been told for so long that humans shouldn’t start businesses. It’s hard. It’s a lot of work. You’ll never make it. Most businesses fail after 2, 3, 5 years.

Maybe you are in that cloudy stage of your business? It doesn’t feel consistent, smooth and with a clear path? That’s ok and that’s where I get excited to help.

My private consulting is meant exactly for that cloudy stage. You’ve got a business up and running, but gosh, it seems like it’s going to be hard to rise above the clouds and feel the sun on your face.

You have new ideas every week. The technical part of growing seems daunting, where should you start? And maybe you feel like sales have been good, but the money in your bank account doesn’t reflect the work you’ve been putting in.

Maybe you're ready to hire a consultant who teaches and guides you on how to not only get through the clouds, but basking in the sun on the other side? A coach who knows how to help you with all the technical stuff, but can give you all the mindset support when shit really gets real in your business.

SOUNDS EXACTLY LIKE MY 1:1 CONSULTING PROGRAM!

I’ve re-opened only 4 SPOTS FOR 12 WEEK 1:1 CONSULTING. Yes, the 1:1 Consulting program that literally TRANSFORMED women’s lives in 2016. 

Last year, I helped women go from $6k months to $16k months, buy new cars, start from scratch to a $10k 1st month in biz, have fully booked out schedules (with down time!), move to their dream locations… and honestly, be happier, feel more calm and run their business with ease.

If you're feeling like you’re ready to take 2017 by storm, but all your BIG plans feel a bit too overwhelming already…

STOP RIGHT THERE.

I want to help you get a FIRM GRASP on 2017 and really make shit happen this year.

You can choose to give yourself a chance, rather than saying: "oh well my dreams are probably too big...", you could buckle down for 12 weeks with me and REALLY make yourself proud.

Prove it to yourself that you can defy gravity and make it through the scary cloudy part in your business.

🌟 You'll hardly recognize yourself by the end of these 12 weeks! 🌟

This is a super high-level customized 12 weeks. You'll get training videos, book lists, workbooks, everything you need to succeed.

You want a business partner? Great- that's me for twelve weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. We’ll talk through any blocks that come up and I’ll give you all of the woo-woo stuff I do to keep my vibe high and hit my goals.

You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 

Picture this: In just 12 weeks, you've got your business running like a super profitable machine, you have a plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. 

WHY ME?

I know finding good teachers is the hardest part. 

If you want to do what I've done... be featured in magazines, win awards, have six-figure years, know the latest in internet marketing and social media, develop a strong money mindset and go out and kick butt in business... I'm probably your teacher.

Ready to discuss your 2017 goals and how we can work together to achieve them?

Book a FREE call with me to see if my Private Consulting Program is for you- the woman who won't settle for staying on the ground.

The 4 spots I have open will fill up quickly so please get on my calendar if working with me is something you are thinking about!

Click below to schedule your call now.

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Start working SMARTER, not HARDER.

You might call me a creep, but I don't care. Part of being a incredible business owner is watching the trends and seeing where to make effective change.

And one trend I see is a heck of alot of wasted time.

Having traveled extensively, I honestly think it's an American "thing". We like to appear busy so people think we are 'working hard' and we are applauded for that over and over. We say we are "great at multi-tasking and time management," but core pieces of our business aren't up-to-date or even under construction.

How long can you go on telling yourself that you are so busy, have great time management and are able to grow your business? 

Remember the other day when I talked about the difference between an entrepreneur and a business owner (via email and on a Facebook Live video)? 

Let me break it down even more so you can further identify where you stand in your business:

Entrepreneurs:

  • Stay busy with the busy work
  • Look only at this week's sales
  • Focus on doing "the best I can with what I have"
  • Don't have vision past this month
  • Never take vacation or have time off
  • Worried about money
  • Just figuring it out as you go
  • Decision making triggers fear


Small business owners:

  • Focus on strategy
  • Look where to cut costs
  • Plan vacations and time off often
  • Delegate work to assistants
  • Analyze budgets
  • Understand revenue streams and how to activate them
  • Plan out seasons
  • Make decisions based on data
  • Have a grasp on cash flow and P&L statements


My goal as a consultant is to teach you how to transition from entrepreneur to small business.

I believe you should be able to have a growth plan and make it happen- whatever that looks like for you and your product based business.

Imagine starting 2017 with a clear plan, not feeling "too busy" with your business completely under control. That is possible for you!



If you're feeling like this year is slipping through your fingers, and your big hopes for a thriving business are going have to wait til next year...

STOP RIGHT THERE.

I want to help you get a FIRM GRASP on 2016 and really turn things around in these last 8 weeks.

It doesn't have to be over yet!!

You can choose to give yourself a chance, rather than saying: "oh well maybe next year...", you could buckle down for these 8 weeks and REALLY make yourself proud.

Prove it to yourself, once and for all, that you are capable and worthy of success, doing what you love.

🌟 I've put together a super special package for just 5 women who are going to rapidly shift their reality with me in an intensive 8-week transformation. (starting THIS WEEK!)

And -- it's half the price of my regular package! 🌟

You'll hardly recognize yourself by the end of the year!!

You can expect to: 
  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks.  
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

Imagine clinking glasses of bubbly on New Year's Eve, celebrating your upleveled brand, newfound confident mindset, unshakeable business roadmap!!

Let's do this NOW!
Wouldn't it be SO AMAZING to look back on this day, as the day that EVERYTHING SHIFTED? The day you jumped in and staked your claim as the CEO of your business? Finally locked into place and success felt REAL?

Can't wait to connect with you!

To making lots of friends and making lots of money,

Emily

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60 days left...

Maybe you’ve been thinking, “Wow, I’m so busy. Overwhelmed. My business is doing really well, but I think I should have more time, more money in the bank, know what to focus on… My family is sick of my talking about my business 24//7. I know I want to grow this business more, but I feel too all over the place to make solid decisions to expand and grow.”


Sound familiar? Feel familiar?

I know what it's like. I understand how it feels to be 'just keeping up' and like every day means so much. If your life has become about 'just getting through the day' and 'when can I have a glass of wine'... I need you to know that it doesn't have to be like that anymore.
 

** I fully believe that you have the right to the opportunity to grow and develop your skills in your business.
 

** I believe that having frequent feedback from an industry professional will help you be comfortable taking risks in your business.
 

** I believe that support from someone who has been where you are will give you the comfort and security to be vulnerable.
 

These core beliefs are why I became a coach/consultant.

Why do I say coach/consultant?

My coaching is based on a holistic look at your life and business and how they affect each other:

> Deep diving into time management & match to your core desired feelings
> Kickass Mindset for optimum success and money growth
> Energy practices- how to manage your energy to grow business without being stressed/overwhelmed/tired
> Accountability, encouragement, the push needed to go outside your comfort zone

My consulting is focused on systems and structures to help stabilize, maintain and grow your business:
> Manage Open to Buy and become financially efficient utilizing Stock to Sales logics
> Analyze Sales History Data
> Develop Monthly Buying Plan
> Create a Markdown & Sales Plan
> Develop Marketing Plan via Social Media Presence & Email Marketing
> Manage Website/ SEO/ Create e-commerce or social selling income streams
> Plan out growth strategy
> Create monthly, quarterly and yearly goals

Having read the above list of what I do... are you doing most of that at this point in your business? Does some of that sound fun/relieving/exciting? Let me ask you:

  • Are you where you want to be in your business?
  • What’s stopping you from getting to your goals in your life and business?
  • How are those obstacles taking you out of the game and crushing your dreams?
  • Is it time for you to end your every day suffering? 
  • Why do you feel like you have to endure this pain alone in your business?
  • Is it time for you to push yourself out of your comfort zone and ask for the help that you need to get yourself to the next level?


INTRODUCING MY
NEW & EXCLUSIVE 1:1
PROGRAM 

If you’ve been thinking about working with me 1:1 at a higher level, here’s your chance. 

I’ve created a new 8-week intimate experience, only available for five (5) women.

This is about getting you to your ultimate business goals FAST. 
 
Some examples of things we can do in eight weeks:

  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

Clearly we're not going to be able to get that entire list done in eight weeks, so pick your top 3-4 and we'll push to make them happen FAST.

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. 
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

IMPORTANT: This is limited to 5 incredible women, so if it is speaking to you then talk to me about how we can make it happen. 

Hit reply to this email or schedule a time to speak to me this week. These spots will be gone by November 1st.
 

To making lots of friends and making lots of money,
Emily

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