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boutique elite

How my yearly income became my monthly income...

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How my yearly income became my monthly income...

I have something to confess: I made more money in the month of December 2017, than I did the entire year of 2015.

I love talking about making money. And as an entrepreneur, I’ve made a lot of money. But in 2015, I didn’t. I almost cried when I actually SAW what happened in the numbers.

You see, I started my mobile boutique The Fashion Truck in early 2011. It took off with massive success. I opened a brick and mortar version in 2013 and slowly had a downward spiral into the depths of my own mind. Turns out, I don’t really like sitting in a store (even though I had the cutest store ever!).

In 2015, I wrote my book, The Ultimate Boutique Handbook, and consequently became deeply depressed. My energy became really dull and super scattered- I was teaching illustration classes, doing styling and closet clean outs, hosting a massive food truck festival and, oh yeah, still running my 2 boutiques.

I WAS A HOT, DEPRESSED MESS.

Looking at my expenses from that year, I see $8.99 at Tedeschi over and over. You know what that was? The cheap bottles of Barefoot Chardonnay I’d drink to ‘feel better’ and ‘relax’. (Hint: they made my depression worse.)

In hindsight, I was running. Running quickly away from the fact that maybe this wasn’t my end-all-be-all dream life. Maybe I wouldn’t have the pack-n-play in the back room of the store for my future baby to take naps in while I re-did the window displays. Maybe I wouldn’t buy a house in the town I grew up in and live down the street from the store. Maybe what I wanted when I was 17 years old, wasn’t actually what the now 32 year old self wanted at all…

Believe it or not, my entire revenue in my business that year was a whopping  $38,993.77. Yep, the woman who was making well into six figures the previous years suddenly nose dived. I paid myself $12,066.66 (I’m not kidding, these numbers are directly from my profit and loss statement) and luckily I survived with the help of my now fiancé when it came to splitting the bills. 

But... SOMETHING HAD TO CHANGE.

Mid-2015 I decided to sign up for a group coaching program where the coach talked a lot about this thing called ‘mindset’. I had never heard of it before, but I was interested. I liked the idea of shifting thoughts, and a this point, I’d try anything.

I went hard and fast... instead of running away from my fears and problems, I ran at them with every technique I could find. Most of 2016, I even had my own mindset coach who pushed me on every tiny trigger that would come up.

By 2017, my entire life had COMPLETELY CHANGED. I was off the anxiety meds, sober, traveling the world, making money while I slept and utterly in love with my life.

Cut to December 2017 when my revenue was $45,073.51…FOR THE MONTH.

What's shocking to me is that once I set my mind to change, it took me about 2 years to go 360. Only 2 years!

It’s time I teach this to you. Mindset has become the most important topic I teach in 2018.

Mindset is the first 3 weeks of my big Six Figure Blueprint program. I see the women in Six Figure Blueprint that have gone full force into it make the most incredible changes- no joke. Hitting goals before the end of the month (then beating it by $3000 in the last 3 days!), hiring housekeepers and nannies, letting go of past beliefs that held them back in their new boutique business, BEING HAPPIER and seeing that their lives CAN be AWESOME while running their businesses…

I need you to get in on this. ASAP. I’m over seeing the “mindset stuff” pop up in The Fashion Truck Tribe, and I bet you’re over it yourself. I’ve decided to give you a taste of my second book and the EXACT steps I took to transform my life in a 4 week Bootcamp-style course called the Retail Mindset Makeover.

In 2017, I did a ton of trainings on my spiritual side: I got Reiki level 2 certified, I became a May Cause Miracles facilitator and completed my Spiritual Teacher Training with Gabby Bernstein's Spirit Junkie Masterclass. I flew to Sedona to meditate in powerful vortexes, have shaman healings, go to Native American medicine wheels and dive even deeper into the work I'm here on this planet to do. I took up Kundalini yoga and recorded transformational meditation tracks for my membership site.

Whatever you believe, mindset work is the deepest level of business training you can study. It's a lifelong journey of self love. "Where there's self love, there's no fear. And where there's no fear, there's no anger." Or what I like to say... no worry.

I'm ready to teach you how to tame your worry, master your mind and create more peace inside you and your business.

Does that sound like something you'd like in your life?

The 4 week course will open for registration on March 22. It will be the only time I teach this course LIVE and IN PERSON with you.

Click below to learn more about the course and get on the waitlist... this is the set up to so much in your life changing for you...

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Learn my Secret to Getting Ahead!

Learn my secret to getting ahead in your boutique.png

I’m in this interesting place in my business… maybe you can relate?

I’m growing at a fast rate, but I still have big goals and a good amount of ‘work’ to be doing each day/week. I really try to take days off... but I LOVE my work and it can be tough.

But about every 4 weeks, and yes, it’s totally a ‘moon cycle thing’ (TMI)… I get really tired. Like, I don’t want to do anything but sit around and read articles on the internet and watch a movie or two.

Problem is, I’ve started this freight train of a business rolling down the track… and if I stop, it stops. Well, kind of. It used to- but not anymore!
 

Yesterday I was on a group coaching call with Danielle LaPorte as the guest coach. If you haven’t heard of this NY Times Bestselling author, you should look her up. Most recently, she wrote a book called “White Hot Truth,” and she started out 8 years ago as a business coach. So much of what she said on yesterday’s call was amazing. But one thing stuck out at me…

“You can win by being the most consistent. But consistency isn’t glamorous.”

So many of us start businesses with the hope, dream and wish of it being easy, making us tons of money and then being able to retire at 45. (Well, maybe that’s just me… I bet you have goals though, right?)

What if you knew you could get to all of those goals just by being consistent? Consistently learning, consistency posting, consistently responding to customers, consistently keeping expenses low… you see where I’m going with this yeah?

Looking back at the past 7 years, I know the times when I haven’t been consistent with my intention and action is when I’ve seen my income go down. Only recently have I learned that I need protection for myself and my business to allow me to savor in the slow days I really need. I also have learned that the most valuable thing is setting up systems for when I need a break.

Currently I can slow down, because I have:

  • Great Facebook Live videos!
  • Holly scheduling out content on the FB biz page & group!
  • Holly answering client emails that don’t need my attention!
  • Automated emails and systems on the back end that just run! 

Have you thought about how you can put automation and help into place for when you need to slow down? 

TO TRY: Right now, write down at least 3 ways you can get help or schedule automation into your business. Set the intention that you will have these completed over the next 2-4 months.

The Boutique Elite Membership is only $44 a month. (1).png

My deepest desire is for you to have a successful boutique that supports your passion and life. In the work that I do with clients, I not only lift them up to fly, but I also help them figure out what needs adjusting in their business plan (that's the "consulting" part of what I do)!

I've just opened the doors to a new way to have me coach you each month- the Boutique Elite Membership. I launched the Membership last year as a training portal- full of trainings, meditations and quarterly group coaching calls. But frankly, seeing how many amazing woman joined last year, combined with my desire to interact with you more, I decided for 2018 to expand it and make the membership even more valuable.

Click here to learn about how I've packed $25,000 of value into this membership!

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