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boutique elite memberhship

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{BOOST YOUR BOUTIQUE PODCAST} 219: The Inside Scoop on WWDMAGIC with Kelly Helfman

You either LOVE it… or are SCARED of it. Fear not, BoutiqueLand! I’ve brought in THE woman behind of the infamous Las Vegas fashion trade show, WWDMAGIC, on the show to debunk all myths and rumors you may have heard about it on the Internet. Kelly Helfman, Vice President and Brand Director of WWDMAGIC, tells me that the twice annual show is NOT overwhelming, NOT hard to shop and actually sounds SUPER fun! In our in-depth conversation, Kelly walks us through how to shop WWDMAGIC, what’s new for the August 2018 show and shares her take on boutiques in today’s retail landscape. 

This episode is PRICELESS. Listen ASAP!

SHOW NOTES:

Kelly Helfman worked her way up from Customer Service to Vice President at the company that operates WWDMAGIC! (love this.)

75-80% of WWDMAGIC attendees are small boutiques.

They are a one stop shop twice a year- a mix of 2000 brands, new brands, returning and international. 

“Don’t let the size of the show overwhelm you. We are very careful about curating the floor to make sure that you know exactly where you need to shop.”

“It’s not just the ultimate buying trip. It’s education, it’s networking, and it’s buying all wrapped up into one trip.”

“We have a retail relations team of 10 people their sole job it is to help boutiques like you figure out where they need to go, set up travel, make appointments, anything you need!” Here’s the email to ask for help: retailrelations@ubmfashion.com

How to find out all the contact info and FAQs about WWDMAGIC: https://www.ubmfashion.com/magic/attendee-contact

and more Show info here: https://www.ubmfashion.com/magic/attendee-showinfo

Schedule your seminars & networking events here: https://www.ubmfashion.com/show/76/schedule

“Let’s say 80% of your listeners are boutiques that like to have product that retail under $100 and you’re women’s, you only need to go to WWD MAGIC.”

How to Search Brands that are attending WWDMAGIC:

https://www.ubmfashion.com/shows/wwdmagic?display=modal

“It’s an area called GLAM. We have 13 brands only, and it’s a mix of Korean beauty, skincare, makeup, accessories, like makeup erasers and cute makeup bags. Basically, we curated it down for you to have a simple selection to pick a few to add to your store.”

“I really encourage everybody to include beauty in your stores. The world is going toward indie beauty and we’re supporting those companies more than ever, their stories are great, and we should all be jumping on that bandwagon.”

@MakeupbySamuel will be at the August 2018 show to do some demos, and talk about how to mix more beauty products with your boutiques!

“We created an area called ON:LINE. ON:LINE is an area with 35 new brands that have never exhibited at WWD MAGIC before.They’re each going to have a rack or two of product, so you can touch it, feel it, see it in person and figure out which of the 35 brands you really like. And then, with each brand is going to be an iPad with their full collection that you can shop there at the show and place additional orders. And then you can shop online, all year… and guess where you’re going to shop them online, all year? FASHIONGO!!!” (www.fashiongo.net)

Kelly walks us through how to shop WWDMAGIC, gives us the inside scoop on her own perspective on owning a boutique in today’s retail landscape… and tells us about her favorite boutique purchase! This episode is a MUST LISTEN!

As of the air date of this podcast, the next WWDMAGIC show is August 13-15, 2018 in Las Vegas, Nevada, USA. You can find out all the dates and other worldwide UBM Fashion Trade Shows at www.ubmfashion.com

Want to scope out Kelly’s killer style on Instagram? Follow her at @greydahl. You can also follow WWDMAGIC: @wwdmagic.

 

Emily Benson

www.StylishandSuccessful.com

www.FashionTruck.com

www.BoostYourBoutique.com

My FREE Facebook Community: bit.ly/trucktribe

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Learn my Secret to Getting Ahead!

Learn my secret to getting ahead in your boutique.png

I’m in this interesting place in my business… maybe you can relate?

I’m growing at a fast rate, but I still have big goals and a good amount of ‘work’ to be doing each day/week. I really try to take days off... but I LOVE my work and it can be tough.

But about every 4 weeks, and yes, it’s totally a ‘moon cycle thing’ (TMI)… I get really tired. Like, I don’t want to do anything but sit around and read articles on the internet and watch a movie or two.

Problem is, I’ve started this freight train of a business rolling down the track… and if I stop, it stops. Well, kind of. It used to- but not anymore!
 

Yesterday I was on a group coaching call with Danielle LaPorte as the guest coach. If you haven’t heard of this NY Times Bestselling author, you should look her up. Most recently, she wrote a book called “White Hot Truth,” and she started out 8 years ago as a business coach. So much of what she said on yesterday’s call was amazing. But one thing stuck out at me…

“You can win by being the most consistent. But consistency isn’t glamorous.”

So many of us start businesses with the hope, dream and wish of it being easy, making us tons of money and then being able to retire at 45. (Well, maybe that’s just me… I bet you have goals though, right?)

What if you knew you could get to all of those goals just by being consistent? Consistently learning, consistency posting, consistently responding to customers, consistently keeping expenses low… you see where I’m going with this yeah?

Looking back at the past 7 years, I know the times when I haven’t been consistent with my intention and action is when I’ve seen my income go down. Only recently have I learned that I need protection for myself and my business to allow me to savor in the slow days I really need. I also have learned that the most valuable thing is setting up systems for when I need a break.

Currently I can slow down, because I have:

  • Great Facebook Live videos!
  • Holly scheduling out content on the FB biz page & group!
  • Holly answering client emails that don’t need my attention!
  • Automated emails and systems on the back end that just run! 

Have you thought about how you can put automation and help into place for when you need to slow down? 

TO TRY: Right now, write down at least 3 ways you can get help or schedule automation into your business. Set the intention that you will have these completed over the next 2-4 months.

The Boutique Elite Membership is only $44 a month. (1).png

My deepest desire is for you to have a successful boutique that supports your passion and life. In the work that I do with clients, I not only lift them up to fly, but I also help them figure out what needs adjusting in their business plan (that's the "consulting" part of what I do)!

I've just opened the doors to a new way to have me coach you each month- the Boutique Elite Membership. I launched the Membership last year as a training portal- full of trainings, meditations and quarterly group coaching calls. But frankly, seeing how many amazing woman joined last year, combined with my desire to interact with you more, I decided for 2018 to expand it and make the membership even more valuable.

Click here to learn about how I've packed $25,000 of value into this membership!

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