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fashion truck

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{BOUTIQUE TIPS} Ask Me Anything Q&A Session!

🔥Q&A: Ask Me Anything! Hint: IT'S A REALLY GOOD ONE!
Boutique Business - Mindset - Marketing

TOPICS DISCUSSED:
- Driving Traffic to Your Website
- How to Manage your Mindset every day, and when issues are going on around you
- Shopify vs. Other Ecommerce-POS-Website choices
- Why we don't need to compete with Amazon
- How to "REFRESH" old merchandise to sell it
- How many styles do you need to start your boutique?
- How to find vendor events and pick the right one for your store
- When and how to launch your boutique business

- Need "The Ultimate Boutique Handbook" because you are at step one is opening your boutique? Head here to get it: bit.ly/boutiquehandbook

- Ready for the next step to build your business plan to launch your boutique? Boutique Basics Bootcamp is perfect for you! www.BoutiqueBasicsBootcamp.com

- Need a mindset boost? Want to learn ALL of my daily mindset practices? You need to take Retail Money Mindset here: www.RetailMoneyMindset.com

- Want that Visual Merchandising Training (& and entire LIBRARY of retail specific trainings?) Join www.BoutiqueEliteMembership.com right now and get immediate access!

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YAY FOR MONDAY!!!

monday mindset hacks

From the time we are young, we’ve learned to start dreading Monday mornings around 5pm on Sunday night. “Sunday Funday” … “Working for the Weekend” and phrases like that just reinforce our deep hatred for the “first” day of the week.

WHYYY do we put so much stress into Mondays?? Monday didn’t ask for it!  And honestly, because we have had these chronically negative thoughts and emotions about it, it’s making everything just SO.MUCH.WORSE!!! 

**THIS IS A MINDSET ISSUE!!!**

What if you never fully realized what day of the week it really was? What if Monday was just another day of the week? What if we could just flip the switch an turn off this chronic thinking that Monday was ‘bad’?

I’d like to help you feel better about Mondays NOW, so here’s 3 tips for switching your MONDAY MINDSET!

  1. If you have to set your alarm, make it something soothing. Birds chirping, beautiful classical music or a fun song that makes you feel really good. When you hear the alarm, say “I’m so excited for today!” (even if you don’t believe it yet! you’ll get there!)
  2. During your morning routine, talk yourself into having that great day. Talk aloud or in your head saying things like, “My drive to work is going to be smooth and fun!” “I’m going to crush that meeting today!” “I have plenty of time to get everything I need done.” Again, even if you don’t totally believe it, we’ve GOT to start re-programming the chronic thinking that’s not been so helpful all these years. Trust me.. see what happens.
  3. If a moment of contrast occurs, like a kid spills their cereal on the floor, take a deep, calming breath, and laugh!!! Laughter will immediately raise your vibration, calm the energy of the room and help you see the situation in a more positive way. Every moment where we can ‘flip the switch’ like this is moving the momentum of your day towards ease and fun!

Try these Monday Mindset Hacks and let me know how it goes. I know my Monday is going to be awesome, even though it’s the first of two travel days in a jam packed week. MINDSET!

Ready to MASTER YOUR MINDSET with ME? Awesome. I'm teaching a 4 week RETAIL MINDSET MAKEOVER class and I want you there! But only if you are really ready to TRANSFORM! Here are the details & waitlist sign up:

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{BOOST YOUR BOUTIQUE PODCAST} Episode 205: Why You MUST Pay Yourself

I'm going DEEPER with this whole 'YOU'VE GOT TO PAY YOURSELF" idea this week. Because really guys, you HAVE to start taking a salary from your boutique business... and this week I'm going to tell you WHY you MUST pay yourself! I feel like I'm trying to convince boutique-land to adjust from a very old martyrdom mindset, to a "money flows in and out of my business with ease and grace" mindset!

Here's my top 3 reasons why you really MUST start paying yourself:

1. We have to evolve into a modern relationship with money! Te internet has changed everything but our ideas haven't- we still get caught up in the 'work hard, make money' mentality. Let's get excited to unplug from the old and plug into the new concept of money!

2. Most flows as energy-- when you don't pay yourself, you won't be able to spend it and they cycle of in/out energy flow gets blocked.

3. We love to be rewarded as humans!! Even a small amount to allocate to yourself to get your nails done or a dinner out can feed the positive flow and give your brain a pat on the back for putting your all into the business!

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How my yearly income became my monthly income...

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How my yearly income became my monthly income...

I have something to confess: I made more money in the month of December 2017, than I did the entire year of 2015.

I love talking about making money. And as an entrepreneur, I’ve made a lot of money. But in 2015, I didn’t. I almost cried when I actually SAW what happened in the numbers.

You see, I started my mobile boutique The Fashion Truck in early 2011. It took off with massive success. I opened a brick and mortar version in 2013 and slowly had a downward spiral into the depths of my own mind. Turns out, I don’t really like sitting in a store (even though I had the cutest store ever!).

In 2015, I wrote my book, The Ultimate Boutique Handbook, and consequently became deeply depressed. My energy became really dull and super scattered- I was teaching illustration classes, doing styling and closet clean outs, hosting a massive food truck festival and, oh yeah, still running my 2 boutiques.

I WAS A HOT, DEPRESSED MESS.

Looking at my expenses from that year, I see $8.99 at Tedeschi over and over. You know what that was? The cheap bottles of Barefoot Chardonnay I’d drink to ‘feel better’ and ‘relax’. (Hint: they made my depression worse.)

In hindsight, I was running. Running quickly away from the fact that maybe this wasn’t my end-all-be-all dream life. Maybe I wouldn’t have the pack-n-play in the back room of the store for my future baby to take naps in while I re-did the window displays. Maybe I wouldn’t buy a house in the town I grew up in and live down the street from the store. Maybe what I wanted when I was 17 years old, wasn’t actually what the now 32 year old self wanted at all…

Believe it or not, my entire revenue in my business that year was a whopping  $38,993.77. Yep, the woman who was making well into six figures the previous years suddenly nose dived. I paid myself $12,066.66 (I’m not kidding, these numbers are directly from my profit and loss statement) and luckily I survived with the help of my now fiancé when it came to splitting the bills. 

But... SOMETHING HAD TO CHANGE.

Mid-2015 I decided to sign up for a group coaching program where the coach talked a lot about this thing called ‘mindset’. I had never heard of it before, but I was interested. I liked the idea of shifting thoughts, and a this point, I’d try anything.

I went hard and fast... instead of running away from my fears and problems, I ran at them with every technique I could find. Most of 2016, I even had my own mindset coach who pushed me on every tiny trigger that would come up.

By 2017, my entire life had COMPLETELY CHANGED. I was off the anxiety meds, sober, traveling the world, making money while I slept and utterly in love with my life.

Cut to December 2017 when my revenue was $45,073.51…FOR THE MONTH.

What's shocking to me is that once I set my mind to change, it took me about 2 years to go 360. Only 2 years!

It’s time I teach this to you. Mindset has become the most important topic I teach in 2018.

Mindset is the first 3 weeks of my big Six Figure Blueprint program. I see the women in Six Figure Blueprint that have gone full force into it make the most incredible changes- no joke. Hitting goals before the end of the month (then beating it by $3000 in the last 3 days!), hiring housekeepers and nannies, letting go of past beliefs that held them back in their new boutique business, BEING HAPPIER and seeing that their lives CAN be AWESOME while running their businesses…

I need you to get in on this. ASAP. I’m over seeing the “mindset stuff” pop up in The Fashion Truck Tribe, and I bet you’re over it yourself. I’ve decided to give you a taste of my second book and the EXACT steps I took to transform my life in a 4 week Bootcamp-style course called the Retail Mindset Makeover.

In 2017, I did a ton of trainings on my spiritual side: I got Reiki level 2 certified, I became a May Cause Miracles facilitator and completed my Spiritual Teacher Training with Gabby Bernstein's Spirit Junkie Masterclass. I flew to Sedona to meditate in powerful vortexes, have shaman healings, go to Native American medicine wheels and dive even deeper into the work I'm here on this planet to do. I took up Kundalini yoga and recorded transformational meditation tracks for my membership site.

Whatever you believe, mindset work is the deepest level of business training you can study. It's a lifelong journey of self love. "Where there's self love, there's no fear. And where there's no fear, there's no anger." Or what I like to say... no worry.

I'm ready to teach you how to tame your worry, master your mind and create more peace inside you and your business.

Does that sound like something you'd like in your life?

The 4 week course will open for registration on March 22. It will be the only time I teach this course LIVE and IN PERSON with you.

Click below to learn more about the course and get on the waitlist... this is the set up to so much in your life changing for you...

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Are you looking for these things?

Are you looking for these things?
>> To get ORGANIZED & CONSISTENT in your boutique business
>> To hit consistent/growth $6,000- $20,000 sales months
>> To have more CONFIDENCE
>> To WORK LESS and MAKE MORE
>> To have a RESILIENT mindset of SUCCESS and MONEY flow
>> To improve your RELATIONSHIP with your partner

ALL of these statements are outcomes of actual students who have gone through my 3 month course, Six Figure Blueprint!
Learn more here: bit.ly/SFBA17

If you are DONE playing small in your boutique and are ready to SHINE BIG and BRIGHT, Six Figure Blueprint is for you! I've already welcomed women who are making this supportive community incredible... and we are ready to welcome YOU!

Doors will close on Friday January 5th at 11:59pm EST and there's no plan to open them again until 2019. I've offered options for 1:1 calls with me AND great installment payment options.

This program could completely change your life. Are you ready for that? Learn more here: bit.ly/SFBA17
 

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Want your boutique to blow up? (like in the awesome way...)

Back in May, my best friend said to me, “Emily, you aren’t allowed to act surprised when your business becomes massive in a few months. You just need to be excited.” She said that because honestly, when I start a business, I go all in. There is no ‘Plan B’, no savings to fall back on and no one to do it for me.

I am really proud to say that I’ve now started and ramped 2 businesses up to 6-figures in under 2 years time; because as of early September, this business officially hit 6-figures in revenue for the year.

And no, I’m not surprised. I expect to be successful.

This week I heard, “Your business has blown up!” and all I have to say is, “Yes! I planned it to blow up!” (oh… and you can blow up too if you decide you want to!)

I have notebooks on notebooks of affirmations, plans of my future life to come true (lots have already!), journaled feelings and experiences; hundreds of hours of books on success on Audible, Abraham Hicks on YouTube and with my own coaches on calls.

I 100% manifested my business to look exactly like it does today back in late December.

See, if you haven’t caught on yet, now’s a good time to use my business as an example for yourself. Mindset is 90% of business, period. 

You might want to believe that learning new SEO for your website will gain you more traffic, or posting more on social media will get you more sales, or there is some missing clue about Instagram that will get you more followers. That’s not the answer to you making more money, it’s just not.

Mindset comes first, and then the action is inspired from it. 

With women who are struggling in their boutique, I clearly see 3 key factors missing with their mindset:

1. Obsession: You HAVE TO BE OBSESSED with your business. No, not obsessed with worrying about how much money you will make this month.Obsessed with helping your people, obsessed with making them happy, obsessed with listening to them, obsessed with trying new things to see what works.

If you haven’t noticed, I’m obsessed with you. You ask questions in The Fashion Truck Tribe, and I make podcasts to answer. You talk about being worried about money, I do a live stream about money mindset. You need a low priced, easy access way to learn how to run your boutique better, I create the Boutique Elite Membership. I am always listening to what you need and responding. 

The next book I’m writing all about mindset for boutique owners, also comes from my obsession. It’s so clearly in my path to write this book that I dreamt the cover one night in July. I woke up and feverishly sketched it in a notebook. I sent that sketch to my photographer… and last week on the biggest high-end shopping street in Paris, we shot that dream in real life. My body was vibrating as she took the photos. Talk about your dreams becoming reality. My dreams are my reality, literally.

2. Expectation: And not false expectations. A deep, resonating belief that your life is the one you’ve been dreaming of. The idea that no matter what has happened in your life and business until now— it can take a massive 180 in the opposite direction if you decide you want it to.

I teach about affirmations and positive mindset as a way to create a new life for yourself. At first, it can feel fake. That’s where most women drop off. They don’t really believe what I’m talking about, and they don’t see it immediately show up… so they drop the practice.

Many of the women in this round of Six Figure Blueprint stuck it out (and I’m super proud of them!!!) The first 3 weeks are 100% mindset work, and it can feel icky and weird to change everything you thought was true about money and success into a new paradigm… until 4-6 weeks in (where we are now), that this starts to happen: (these are actual screenshots from our private Facebook group!)

I can’t make this stuff up.

3. Intuition: Do you trust yourself? No, like when that little voice says: “do this!” Do you listen? So many of us have learned to use logic as the deciding factor in decision making. Did you know that recently Harvard Business School conducted a study that said the most successful CEOs base decisions on their intuition, even if it goes against all logic?

I’ve been re-learning to tap into my intuition in a deep way this year. 

Last Memorial Day (2016), I called a friend livid about business practices I was hearing about in the direct selling fashion world. It went against all my retail business experience and because I’m so passionate about helping women entrepreneurs succeed, I was angry to my core. Did I do anything about it? No… because I didn’t listen to my intuition to do something. 

This May 2017 I had lunch with a colleague and she said to me, “Are you helping those direct selling ladies? Because they need you.” My gut had been saying this for awhile, and the Universe clearly was sending a message via my friend for me to wake up and do something!

A day later I did one of my most watched Facebook Lives (over 15k views as of me writing this!) and two weeks later I had my highest revenue weekend to that point in time

Just imagine how many more women I could have helped if I listened to my gut last year?

I think I’ve realized I’m probably never going to be the coach that enjoys talking about Shopify apps, or Instagram engagement. Because I’m not convinced that it’s the answer to your boutique’s success.

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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Do You Need A Business Partner?

"Would you rather feel overwhelmed or peaceful?
Of course you'd rather feel peaceful.

Would you rather like to feel energetic, and adventurous and excited about something? Or bored?

You must move toward what you you've become... or you become complacent and dissatisfied.

To take action from a place of split energy is always unpleasant.

So let's say you're focused on something that's not working. To dig in and try to offer more effort and to think harder about how your going to get it done, just causes you to pile more engines on in opposition

So the rule of thumb that we would apply, if we were in your position, is that we would follow the good feeling thoughts."

- Abraham Hicks

This past weekend I watched a video of myself from 2014. Talk about having a pile of opposition showing up all over my face.

I looked terribledepressed, like I wasn't even there... straight up dead behind the eyesSeriously, look at the screenshots from my videos!

I was 3 years into my business and I had what everyone on the outside saw as major success. On the inside I was falling apart. In those 3 years I had crashed my first fashion truck (my business), developed crippling reactive arthritis for 3 months where I could barely walk or move, was chained to my desk all day, everyday and felt like my business was at a total stand still. 

On top of it, I was SO worried ALL.THE.TIME. about everything- money, customers, social media, buying, money, family, my relationship, what the hell I was doing with my life. Seriously, to have spent three years riding the highs and lows of my business had made me a complete wreck. Can't you see it in my face?

I spent much of 2014 depressed and overwhelmed. I didn't know how I had gotten to that place, but it sucked.

I felt alone in my business and wanted to take a vacation from my life and run away.

I wish in that time, I had someone to help me.

My family, my boyfriend with a business degree, my friends... they're all amazing listeners but the real deal is that they aren't business consultants, they're not life coaches... and they just didn't understand what being a boutique owner felt like.

In that time, I needed someone to simultaneously lift my spirit up, tell me how to adjust my business to keep hitting my numbers and be my ally to pull me out of the lonely, overwhelmed situation I was in.

In 2015 I ended up on a woman's email list who sent emails that resonated with me. I loved her message, I listened to her audios and felt in my heart that she was the one who could help me figure out what I was doing with my life. 

I signed up with her as my coach and wow, how quickly my life changed. Changed in the best ways... I got happier, I felt lighter and a year and a half later I'm the happiest and most creative I've ever been in my life.

By saying yes, admitting that I needed help, I got exactly the help I needed! Help from an expert to get me from where I was to where I am now. Her 1:1 support was like the business partner I never had and so desperately needed. She knew about things like manifesting, journaling, online marketing, Facebook Ads... all these things I never had the energy or awareness to deal with before.

I now live a lifestyle that I LOVE and have a business that LIGHTS me UP! Every three months I travel to a new spot that I've co-created with my boyfriend, I have the most delightful clients who get massive results, the relationship with my family is only about being family, and new opportunities flow to me with ease (very exciting things coming soon!)My business is easy, makes perfect sense and I am more centered and focused than I ever believed I could be.

You don't have to keep filling your head with doubts, questions and struggles. You don't have to be alone in your business. You can have clarity, alignment, and forward momentum, right now. It is possible for you! 

When you work with me in my 1:1 Boutique Consulting Program, I am your best business partner ever.

I help my 1:1 clients make these shifts so they can take winters off, they can spend more time with their kids, buy the car they most desire, have freedom to take vacations and love their business... with ease.

Who are the types women who work with me in my 12 Week 1:1 Boutique Consulting Program? 

They are:

  • Ambitious & Creative
  • Have had their retail business for 2-4+ years (although I have helped many of total newbies!)
  • Ready to do the work to have the life they desire
  • Happy & Positive
  • Not scared to invest in themselves and their business
  • Know that where they are now isn't working and something has to change

Maybe that list sounds just like you? And perhaps you can relate to how I felt in my third year in business, lonely and ready to ask for help? 

Right now I have 4 spots open for my 1:1 Consulting Program. I'd love to invite you to schedule an appointment to connect with me if you feel like what I've said speaks to and you're really ready to create change in your life and business. I know these spots will fill up by the end of the month so if you're reading this and feeling excited, click that button below and let's talk!

Here's to making lots of friends and making lots of money!
Emily

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