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fashion truck business plan

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Trouble finding new customers and getting them to BUY?

I've been hearing from so many of you who are just starting out in your boutique business. And I hear the same worries over and over. This week I'm going to be giving you my top tips for your concerns- a step by step to implement NOW to help you solve that problem.

First up, straight from Holly, a new boutique owner who emailed me: "The main thing I’m struggling with right now is getting the word out there about our new business and getting new traffic thru the door."

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What I interpret that as is an issue with having new customers find you AND urging all customers to take action to come to the store (whether physical or online).

Holly, and others struggling with this issue, here are my top 3 tips for you. Please make sure you start to try these out TODAY so you can start to see the shift in your store ASAP:

1. Show up consistently and give a call to action: You may be doing one part of this, but I find that so many of you don't do the second-- a call to action. You really need to first and foremost be SHOWING UP for your business on social media, email, video, comments, text... as many of the ways you feel comfortable with every single day, multiple times per day. "But how do I even try to do that when I'm so busy with other things!?" Have a calendar for your day and stick to it or use a scheduling app like Buffer or Hootsuite to help you manage posts.

BUT THE MOST IMPORTANT PART>>> Give a call to action or make the ASK. I see it so often, boutique owners post one style or item and wonder why no one buys. Ask yourself, do they know HOW to buy? WHERE to buy? WHAT sizes it comes in? HOW it fits? WHEN it will get to their door? You are expecting your customers to read your mind and because they don't get the full story on what is next. Play this out for them and TELL THEM exactly where to go to buy and to do it now! Tell customers what to do and they will start doing it.

2. Create a sense of urgency: Triggers people. You get triggered to take action all the time without realizing it!! One of the reasons LuLaRoe has been so successful is because they create an insane amount of urgency saying "There's only 15 of this print!" And cue the customers going NUTS.

You can create a sense of urgency with time, quantity or price. Here's some examples for you to try today:

- TIME: "I'm pre-releasing this item to you, my VIPs, today. Tomorrow it will be released to the public, and I know it will sell out. Get your's quick!"

QUANTITY: "I can't get any more of this at my vendor and they are selling out faster than I planned. Get your's now!" or "I only have 4 of these in size small. If you are a small, you're going to want to take quick action to get this item."

- PRICE: "This weekend only, I'm releasing this item at $15 off the regular price, on Monday it will go back up to $55. Grab it at the low price now!"

3. Repeat, repeat, repeat, repeat.... and on and on. Again, you think you post something once and it doesn't sell, it's a bad item or the price is to high... STOP right there. That's not the problem. You assuming that after seeing something once everyone will jump on it is not typical human behavior. Only about 5% of products are people like, "OMG I HAVE TO HAVE THAT!" And even after that, only about 1% actually buy immediately after thinking that and seeing it one time. SO, repeat where you post, how you post, what you communicate. Let people visually register an item at least 7 times before you call it a rotten egg.

If you have been in my circle long enough, you've been around for a course launch of mine. For about 11 days, until the moment the doors close to the course, it's the ONLY thing I talk about. I do FB Lives about it, post about it, email you about it, run FB Ads about it, Insta-story it... I mean by the 10th day I'm blue in the face about it. But it works. I sell out every program I launch and the launches just get bigger and bigger as my audience grows over time. So REPEAT. OFTEN.

Which tip will you commit to trying this week? Oh, all of them? GREAT. Let's see it and report back by coming back to this email and responding to me. Tell me what worked when you didn't think it would... !!

Want more tips like this? Join my FREE FB Community The Fashion Truck Tribe by clicking below:

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My Self Worth Isn't Defined by a Number

Can I tell you the truth? > I don’t care about how many followers I have. <

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Meaning, I’m not actively concerned with the literal number that pops up on the screen when I open Facebook, Instagram or YouTube.

I feel like so many boutique owners get caught in the numbers trap. 

>> “I got 20 new followers! I’m feeling great!”

>> “I only have X amount of followers so I’m not doing well.” 

>> “I had a great day in sales so I feel really great about myself.” 

>> “I didn’t have a great week in sales so now I feel really bad about myself.”

Now don’t get confused. Do I think you should celebrate your wins? Of course. I totally get excited when I see I’ve hit a new 100 or 1000 level!

What I don’t love is your mindset linked to these numbers. Especially when it’s a matter of a few here and there. “This is happening”— so I’m going to define how I feel based on that.

Not only is it bad mindset practice, it’s also contributing to the up and down of your boutique! Remember, what we think, we create. And when we think about how bad things are… we actively are creating more bad things/times. It’s a TRAP.

Do you feel your mood and self worth being defined by the numbers you see on the screen, in your bank account or even on the scale?? We’ve GOT to fix this (maybe not all at once) ASAP! The reason your growth is inconsistent is because your mindset is inconsistent.

Ready to change this? I’m ready for you to also! During the month of April, I’m leading a one of a kind LIVE course for women who are ready to transform in a major way. I’d love to see you there! Here’s the details: www.RetailMindsetMakeover.com

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YAY FOR MONDAY!!!

monday mindset hacks

From the time we are young, we’ve learned to start dreading Monday mornings around 5pm on Sunday night. “Sunday Funday” … “Working for the Weekend” and phrases like that just reinforce our deep hatred for the “first” day of the week.

WHYYY do we put so much stress into Mondays?? Monday didn’t ask for it!  And honestly, because we have had these chronically negative thoughts and emotions about it, it’s making everything just SO.MUCH.WORSE!!! 

**THIS IS A MINDSET ISSUE!!!**

What if you never fully realized what day of the week it really was? What if Monday was just another day of the week? What if we could just flip the switch an turn off this chronic thinking that Monday was ‘bad’?

I’d like to help you feel better about Mondays NOW, so here’s 3 tips for switching your MONDAY MINDSET!

  1. If you have to set your alarm, make it something soothing. Birds chirping, beautiful classical music or a fun song that makes you feel really good. When you hear the alarm, say “I’m so excited for today!” (even if you don’t believe it yet! you’ll get there!)
  2. During your morning routine, talk yourself into having that great day. Talk aloud or in your head saying things like, “My drive to work is going to be smooth and fun!” “I’m going to crush that meeting today!” “I have plenty of time to get everything I need done.” Again, even if you don’t totally believe it, we’ve GOT to start re-programming the chronic thinking that’s not been so helpful all these years. Trust me.. see what happens.
  3. If a moment of contrast occurs, like a kid spills their cereal on the floor, take a deep, calming breath, and laugh!!! Laughter will immediately raise your vibration, calm the energy of the room and help you see the situation in a more positive way. Every moment where we can ‘flip the switch’ like this is moving the momentum of your day towards ease and fun!

Try these Monday Mindset Hacks and let me know how it goes. I know my Monday is going to be awesome, even though it’s the first of two travel days in a jam packed week. MINDSET!

Ready to MASTER YOUR MINDSET with ME? Awesome. I'm teaching a 4 week RETAIL MINDSET MAKEOVER class and I want you there! But only if you are really ready to TRANSFORM! Here are the details & waitlist sign up:

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How my yearly income became my monthly income...

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How my yearly income became my monthly income...

I have something to confess: I made more money in the month of December 2017, than I did the entire year of 2015.

I love talking about making money. And as an entrepreneur, I’ve made a lot of money. But in 2015, I didn’t. I almost cried when I actually SAW what happened in the numbers.

You see, I started my mobile boutique The Fashion Truck in early 2011. It took off with massive success. I opened a brick and mortar version in 2013 and slowly had a downward spiral into the depths of my own mind. Turns out, I don’t really like sitting in a store (even though I had the cutest store ever!).

In 2015, I wrote my book, The Ultimate Boutique Handbook, and consequently became deeply depressed. My energy became really dull and super scattered- I was teaching illustration classes, doing styling and closet clean outs, hosting a massive food truck festival and, oh yeah, still running my 2 boutiques.

I WAS A HOT, DEPRESSED MESS.

Looking at my expenses from that year, I see $8.99 at Tedeschi over and over. You know what that was? The cheap bottles of Barefoot Chardonnay I’d drink to ‘feel better’ and ‘relax’. (Hint: they made my depression worse.)

In hindsight, I was running. Running quickly away from the fact that maybe this wasn’t my end-all-be-all dream life. Maybe I wouldn’t have the pack-n-play in the back room of the store for my future baby to take naps in while I re-did the window displays. Maybe I wouldn’t buy a house in the town I grew up in and live down the street from the store. Maybe what I wanted when I was 17 years old, wasn’t actually what the now 32 year old self wanted at all…

Believe it or not, my entire revenue in my business that year was a whopping  $38,993.77. Yep, the woman who was making well into six figures the previous years suddenly nose dived. I paid myself $12,066.66 (I’m not kidding, these numbers are directly from my profit and loss statement) and luckily I survived with the help of my now fiancé when it came to splitting the bills. 

But... SOMETHING HAD TO CHANGE.

Mid-2015 I decided to sign up for a group coaching program where the coach talked a lot about this thing called ‘mindset’. I had never heard of it before, but I was interested. I liked the idea of shifting thoughts, and a this point, I’d try anything.

I went hard and fast... instead of running away from my fears and problems, I ran at them with every technique I could find. Most of 2016, I even had my own mindset coach who pushed me on every tiny trigger that would come up.

By 2017, my entire life had COMPLETELY CHANGED. I was off the anxiety meds, sober, traveling the world, making money while I slept and utterly in love with my life.

Cut to December 2017 when my revenue was $45,073.51…FOR THE MONTH.

What's shocking to me is that once I set my mind to change, it took me about 2 years to go 360. Only 2 years!

It’s time I teach this to you. Mindset has become the most important topic I teach in 2018.

Mindset is the first 3 weeks of my big Six Figure Blueprint program. I see the women in Six Figure Blueprint that have gone full force into it make the most incredible changes- no joke. Hitting goals before the end of the month (then beating it by $3000 in the last 3 days!), hiring housekeepers and nannies, letting go of past beliefs that held them back in their new boutique business, BEING HAPPIER and seeing that their lives CAN be AWESOME while running their businesses…

I need you to get in on this. ASAP. I’m over seeing the “mindset stuff” pop up in The Fashion Truck Tribe, and I bet you’re over it yourself. I’ve decided to give you a taste of my second book and the EXACT steps I took to transform my life in a 4 week Bootcamp-style course called the Retail Mindset Makeover.

In 2017, I did a ton of trainings on my spiritual side: I got Reiki level 2 certified, I became a May Cause Miracles facilitator and completed my Spiritual Teacher Training with Gabby Bernstein's Spirit Junkie Masterclass. I flew to Sedona to meditate in powerful vortexes, have shaman healings, go to Native American medicine wheels and dive even deeper into the work I'm here on this planet to do. I took up Kundalini yoga and recorded transformational meditation tracks for my membership site.

Whatever you believe, mindset work is the deepest level of business training you can study. It's a lifelong journey of self love. "Where there's self love, there's no fear. And where there's no fear, there's no anger." Or what I like to say... no worry.

I'm ready to teach you how to tame your worry, master your mind and create more peace inside you and your business.

Does that sound like something you'd like in your life?

The 4 week course will open for registration on March 22. It will be the only time I teach this course LIVE and IN PERSON with you.

Click below to learn more about the course and get on the waitlist... this is the set up to so much in your life changing for you...

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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