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fashion truck emily benson

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My Self Worth Isn't Defined by a Number

Can I tell you the truth? > I don’t care about how many followers I have. <

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Meaning, I’m not actively concerned with the literal number that pops up on the screen when I open Facebook, Instagram or YouTube.

I feel like so many boutique owners get caught in the numbers trap. 

>> “I got 20 new followers! I’m feeling great!”

>> “I only have X amount of followers so I’m not doing well.” 

>> “I had a great day in sales so I feel really great about myself.” 

>> “I didn’t have a great week in sales so now I feel really bad about myself.”

Now don’t get confused. Do I think you should celebrate your wins? Of course. I totally get excited when I see I’ve hit a new 100 or 1000 level!

What I don’t love is your mindset linked to these numbers. Especially when it’s a matter of a few here and there. “This is happening”— so I’m going to define how I feel based on that.

Not only is it bad mindset practice, it’s also contributing to the up and down of your boutique! Remember, what we think, we create. And when we think about how bad things are… we actively are creating more bad things/times. It’s a TRAP.

Do you feel your mood and self worth being defined by the numbers you see on the screen, in your bank account or even on the scale?? We’ve GOT to fix this (maybe not all at once) ASAP! The reason your growth is inconsistent is because your mindset is inconsistent.

Ready to change this? I’m ready for you to also! During the month of April, I’m leading a one of a kind LIVE course for women who are ready to transform in a major way. I’d love to see you there! Here’s the details: www.RetailMindsetMakeover.com

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YAY FOR MONDAY!!!

monday mindset hacks

From the time we are young, we’ve learned to start dreading Monday mornings around 5pm on Sunday night. “Sunday Funday” … “Working for the Weekend” and phrases like that just reinforce our deep hatred for the “first” day of the week.

WHYYY do we put so much stress into Mondays?? Monday didn’t ask for it!  And honestly, because we have had these chronically negative thoughts and emotions about it, it’s making everything just SO.MUCH.WORSE!!! 

**THIS IS A MINDSET ISSUE!!!**

What if you never fully realized what day of the week it really was? What if Monday was just another day of the week? What if we could just flip the switch an turn off this chronic thinking that Monday was ‘bad’?

I’d like to help you feel better about Mondays NOW, so here’s 3 tips for switching your MONDAY MINDSET!

  1. If you have to set your alarm, make it something soothing. Birds chirping, beautiful classical music or a fun song that makes you feel really good. When you hear the alarm, say “I’m so excited for today!” (even if you don’t believe it yet! you’ll get there!)
  2. During your morning routine, talk yourself into having that great day. Talk aloud or in your head saying things like, “My drive to work is going to be smooth and fun!” “I’m going to crush that meeting today!” “I have plenty of time to get everything I need done.” Again, even if you don’t totally believe it, we’ve GOT to start re-programming the chronic thinking that’s not been so helpful all these years. Trust me.. see what happens.
  3. If a moment of contrast occurs, like a kid spills their cereal on the floor, take a deep, calming breath, and laugh!!! Laughter will immediately raise your vibration, calm the energy of the room and help you see the situation in a more positive way. Every moment where we can ‘flip the switch’ like this is moving the momentum of your day towards ease and fun!

Try these Monday Mindset Hacks and let me know how it goes. I know my Monday is going to be awesome, even though it’s the first of two travel days in a jam packed week. MINDSET!

Ready to MASTER YOUR MINDSET with ME? Awesome. I'm teaching a 4 week RETAIL MINDSET MAKEOVER class and I want you there! But only if you are really ready to TRANSFORM! Here are the details & waitlist sign up:

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How my yearly income became my monthly income...

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How my yearly income became my monthly income...

I have something to confess: I made more money in the month of December 2017, than I did the entire year of 2015.

I love talking about making money. And as an entrepreneur, I’ve made a lot of money. But in 2015, I didn’t. I almost cried when I actually SAW what happened in the numbers.

You see, I started my mobile boutique The Fashion Truck in early 2011. It took off with massive success. I opened a brick and mortar version in 2013 and slowly had a downward spiral into the depths of my own mind. Turns out, I don’t really like sitting in a store (even though I had the cutest store ever!).

In 2015, I wrote my book, The Ultimate Boutique Handbook, and consequently became deeply depressed. My energy became really dull and super scattered- I was teaching illustration classes, doing styling and closet clean outs, hosting a massive food truck festival and, oh yeah, still running my 2 boutiques.

I WAS A HOT, DEPRESSED MESS.

Looking at my expenses from that year, I see $8.99 at Tedeschi over and over. You know what that was? The cheap bottles of Barefoot Chardonnay I’d drink to ‘feel better’ and ‘relax’. (Hint: they made my depression worse.)

In hindsight, I was running. Running quickly away from the fact that maybe this wasn’t my end-all-be-all dream life. Maybe I wouldn’t have the pack-n-play in the back room of the store for my future baby to take naps in while I re-did the window displays. Maybe I wouldn’t buy a house in the town I grew up in and live down the street from the store. Maybe what I wanted when I was 17 years old, wasn’t actually what the now 32 year old self wanted at all…

Believe it or not, my entire revenue in my business that year was a whopping  $38,993.77. Yep, the woman who was making well into six figures the previous years suddenly nose dived. I paid myself $12,066.66 (I’m not kidding, these numbers are directly from my profit and loss statement) and luckily I survived with the help of my now fiancé when it came to splitting the bills. 

But... SOMETHING HAD TO CHANGE.

Mid-2015 I decided to sign up for a group coaching program where the coach talked a lot about this thing called ‘mindset’. I had never heard of it before, but I was interested. I liked the idea of shifting thoughts, and a this point, I’d try anything.

I went hard and fast... instead of running away from my fears and problems, I ran at them with every technique I could find. Most of 2016, I even had my own mindset coach who pushed me on every tiny trigger that would come up.

By 2017, my entire life had COMPLETELY CHANGED. I was off the anxiety meds, sober, traveling the world, making money while I slept and utterly in love with my life.

Cut to December 2017 when my revenue was $45,073.51…FOR THE MONTH.

What's shocking to me is that once I set my mind to change, it took me about 2 years to go 360. Only 2 years!

It’s time I teach this to you. Mindset has become the most important topic I teach in 2018.

Mindset is the first 3 weeks of my big Six Figure Blueprint program. I see the women in Six Figure Blueprint that have gone full force into it make the most incredible changes- no joke. Hitting goals before the end of the month (then beating it by $3000 in the last 3 days!), hiring housekeepers and nannies, letting go of past beliefs that held them back in their new boutique business, BEING HAPPIER and seeing that their lives CAN be AWESOME while running their businesses…

I need you to get in on this. ASAP. I’m over seeing the “mindset stuff” pop up in The Fashion Truck Tribe, and I bet you’re over it yourself. I’ve decided to give you a taste of my second book and the EXACT steps I took to transform my life in a 4 week Bootcamp-style course called the Retail Mindset Makeover.

In 2017, I did a ton of trainings on my spiritual side: I got Reiki level 2 certified, I became a May Cause Miracles facilitator and completed my Spiritual Teacher Training with Gabby Bernstein's Spirit Junkie Masterclass. I flew to Sedona to meditate in powerful vortexes, have shaman healings, go to Native American medicine wheels and dive even deeper into the work I'm here on this planet to do. I took up Kundalini yoga and recorded transformational meditation tracks for my membership site.

Whatever you believe, mindset work is the deepest level of business training you can study. It's a lifelong journey of self love. "Where there's self love, there's no fear. And where there's no fear, there's no anger." Or what I like to say... no worry.

I'm ready to teach you how to tame your worry, master your mind and create more peace inside you and your business.

Does that sound like something you'd like in your life?

The 4 week course will open for registration on March 22. It will be the only time I teach this course LIVE and IN PERSON with you.

Click below to learn more about the course and get on the waitlist... this is the set up to so much in your life changing for you...

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Learn my Secret to Getting Ahead!

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I’m in this interesting place in my business… maybe you can relate?

I’m growing at a fast rate, but I still have big goals and a good amount of ‘work’ to be doing each day/week. I really try to take days off... but I LOVE my work and it can be tough.

But about every 4 weeks, and yes, it’s totally a ‘moon cycle thing’ (TMI)… I get really tired. Like, I don’t want to do anything but sit around and read articles on the internet and watch a movie or two.

Problem is, I’ve started this freight train of a business rolling down the track… and if I stop, it stops. Well, kind of. It used to- but not anymore!
 

Yesterday I was on a group coaching call with Danielle LaPorte as the guest coach. If you haven’t heard of this NY Times Bestselling author, you should look her up. Most recently, she wrote a book called “White Hot Truth,” and she started out 8 years ago as a business coach. So much of what she said on yesterday’s call was amazing. But one thing stuck out at me…

“You can win by being the most consistent. But consistency isn’t glamorous.”

So many of us start businesses with the hope, dream and wish of it being easy, making us tons of money and then being able to retire at 45. (Well, maybe that’s just me… I bet you have goals though, right?)

What if you knew you could get to all of those goals just by being consistent? Consistently learning, consistency posting, consistently responding to customers, consistently keeping expenses low… you see where I’m going with this yeah?

Looking back at the past 7 years, I know the times when I haven’t been consistent with my intention and action is when I’ve seen my income go down. Only recently have I learned that I need protection for myself and my business to allow me to savor in the slow days I really need. I also have learned that the most valuable thing is setting up systems for when I need a break.

Currently I can slow down, because I have:

  • Great Facebook Live videos!
  • Holly scheduling out content on the FB biz page & group!
  • Holly answering client emails that don’t need my attention!
  • Automated emails and systems on the back end that just run! 

Have you thought about how you can put automation and help into place for when you need to slow down? 

TO TRY: Right now, write down at least 3 ways you can get help or schedule automation into your business. Set the intention that you will have these completed over the next 2-4 months.

The Boutique Elite Membership is only $44 a month. (1).png

My deepest desire is for you to have a successful boutique that supports your passion and life. In the work that I do with clients, I not only lift them up to fly, but I also help them figure out what needs adjusting in their business plan (that's the "consulting" part of what I do)!

I've just opened the doors to a new way to have me coach you each month- the Boutique Elite Membership. I launched the Membership last year as a training portal- full of trainings, meditations and quarterly group coaching calls. But frankly, seeing how many amazing woman joined last year, combined with my desire to interact with you more, I decided for 2018 to expand it and make the membership even more valuable.

Click here to learn about how I've packed $25,000 of value into this membership!

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Are you looking for these things?

Are you looking for these things?
>> To get ORGANIZED & CONSISTENT in your boutique business
>> To hit consistent/growth $6,000- $20,000 sales months
>> To have more CONFIDENCE
>> To WORK LESS and MAKE MORE
>> To have a RESILIENT mindset of SUCCESS and MONEY flow
>> To improve your RELATIONSHIP with your partner

ALL of these statements are outcomes of actual students who have gone through my 3 month course, Six Figure Blueprint!
Learn more here: bit.ly/SFBA17

If you are DONE playing small in your boutique and are ready to SHINE BIG and BRIGHT, Six Figure Blueprint is for you! I've already welcomed women who are making this supportive community incredible... and we are ready to welcome YOU!

Doors will close on Friday January 5th at 11:59pm EST and there's no plan to open them again until 2019. I've offered options for 1:1 calls with me AND great installment payment options.

This program could completely change your life. Are you ready for that? Learn more here: bit.ly/SFBA17
 

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Want your boutique to blow up? (like in the awesome way...)

Back in May, my best friend said to me, “Emily, you aren’t allowed to act surprised when your business becomes massive in a few months. You just need to be excited.” She said that because honestly, when I start a business, I go all in. There is no ‘Plan B’, no savings to fall back on and no one to do it for me.

I am really proud to say that I’ve now started and ramped 2 businesses up to 6-figures in under 2 years time; because as of early September, this business officially hit 6-figures in revenue for the year.

And no, I’m not surprised. I expect to be successful.

This week I heard, “Your business has blown up!” and all I have to say is, “Yes! I planned it to blow up!” (oh… and you can blow up too if you decide you want to!)

I have notebooks on notebooks of affirmations, plans of my future life to come true (lots have already!), journaled feelings and experiences; hundreds of hours of books on success on Audible, Abraham Hicks on YouTube and with my own coaches on calls.

I 100% manifested my business to look exactly like it does today back in late December.

See, if you haven’t caught on yet, now’s a good time to use my business as an example for yourself. Mindset is 90% of business, period. 

You might want to believe that learning new SEO for your website will gain you more traffic, or posting more on social media will get you more sales, or there is some missing clue about Instagram that will get you more followers. That’s not the answer to you making more money, it’s just not.

Mindset comes first, and then the action is inspired from it. 

With women who are struggling in their boutique, I clearly see 3 key factors missing with their mindset:

1. Obsession: You HAVE TO BE OBSESSED with your business. No, not obsessed with worrying about how much money you will make this month.Obsessed with helping your people, obsessed with making them happy, obsessed with listening to them, obsessed with trying new things to see what works.

If you haven’t noticed, I’m obsessed with you. You ask questions in The Fashion Truck Tribe, and I make podcasts to answer. You talk about being worried about money, I do a live stream about money mindset. You need a low priced, easy access way to learn how to run your boutique better, I create the Boutique Elite Membership. I am always listening to what you need and responding. 

The next book I’m writing all about mindset for boutique owners, also comes from my obsession. It’s so clearly in my path to write this book that I dreamt the cover one night in July. I woke up and feverishly sketched it in a notebook. I sent that sketch to my photographer… and last week on the biggest high-end shopping street in Paris, we shot that dream in real life. My body was vibrating as she took the photos. Talk about your dreams becoming reality. My dreams are my reality, literally.

2. Expectation: And not false expectations. A deep, resonating belief that your life is the one you’ve been dreaming of. The idea that no matter what has happened in your life and business until now— it can take a massive 180 in the opposite direction if you decide you want it to.

I teach about affirmations and positive mindset as a way to create a new life for yourself. At first, it can feel fake. That’s where most women drop off. They don’t really believe what I’m talking about, and they don’t see it immediately show up… so they drop the practice.

Many of the women in this round of Six Figure Blueprint stuck it out (and I’m super proud of them!!!) The first 3 weeks are 100% mindset work, and it can feel icky and weird to change everything you thought was true about money and success into a new paradigm… until 4-6 weeks in (where we are now), that this starts to happen: (these are actual screenshots from our private Facebook group!)

I can’t make this stuff up.

3. Intuition: Do you trust yourself? No, like when that little voice says: “do this!” Do you listen? So many of us have learned to use logic as the deciding factor in decision making. Did you know that recently Harvard Business School conducted a study that said the most successful CEOs base decisions on their intuition, even if it goes against all logic?

I’ve been re-learning to tap into my intuition in a deep way this year. 

Last Memorial Day (2016), I called a friend livid about business practices I was hearing about in the direct selling fashion world. It went against all my retail business experience and because I’m so passionate about helping women entrepreneurs succeed, I was angry to my core. Did I do anything about it? No… because I didn’t listen to my intuition to do something. 

This May 2017 I had lunch with a colleague and she said to me, “Are you helping those direct selling ladies? Because they need you.” My gut had been saying this for awhile, and the Universe clearly was sending a message via my friend for me to wake up and do something!

A day later I did one of my most watched Facebook Lives (over 15k views as of me writing this!) and two weeks later I had my highest revenue weekend to that point in time

Just imagine how many more women I could have helped if I listened to my gut last year?

I think I’ve realized I’m probably never going to be the coach that enjoys talking about Shopify apps, or Instagram engagement. Because I’m not convinced that it’s the answer to your boutique’s success.

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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