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fashion truck make it pop
I have something to confess: I made more money in the month of December 2017, than I did the entire year of 2015.
I love talking about making money. And as an entrepreneur, I’ve made a lot of money. But in 2015, I didn’t. I almost cried when I actually SAW what happened in the numbers.
You see, I started my mobile boutique The Fashion Truck in early 2011. It took off with massive success. I opened a brick and mortar version in 2013 and slowly had a downward spiral into the depths of my own mind. Turns out, I don’t really like sitting in a store (even though I had the cutest store ever!).
In 2015, I wrote my book, The Ultimate Boutique Handbook, and consequently became deeply depressed. My energy became really dull and super scattered- I was teaching illustration classes, doing styling and closet clean outs, hosting a massive food truck festival and, oh yeah, still running my 2 boutiques.
I WAS A HOT, DEPRESSED MESS.
Looking at my expenses from that year, I see $8.99 at Tedeschi over and over. You know what that was? The cheap bottles of Barefoot Chardonnay I’d drink to ‘feel better’ and ‘relax’. (Hint: they made my depression worse.)
In hindsight, I was running. Running quickly away from the fact that maybe this wasn’t my end-all-be-all dream life. Maybe I wouldn’t have the pack-n-play in the back room of the store for my future baby to take naps in while I re-did the window displays. Maybe I wouldn’t buy a house in the town I grew up in and live down the street from the store. Maybe what I wanted when I was 17 years old, wasn’t actually what the now 32 year old self wanted at all…
Believe it or not, my entire revenue in my business that year was a whopping $38,993.77. Yep, the woman who was making well into six figures the previous years suddenly nose dived. I paid myself $12,066.66 (I’m not kidding, these numbers are directly from my profit and loss statement) and luckily I survived with the help of my now fiancé when it came to splitting the bills.
But... SOMETHING HAD TO CHANGE.
Mid-2015 I decided to sign up for a group coaching program where the coach talked a lot about this thing called ‘mindset’. I had never heard of it before, but I was interested. I liked the idea of shifting thoughts, and a this point, I’d try anything.
I went hard and fast... instead of running away from my fears and problems, I ran at them with every technique I could find. Most of 2016, I even had my own mindset coach who pushed me on every tiny trigger that would come up.
By 2017, my entire life had COMPLETELY CHANGED. I was off the anxiety meds, sober, traveling the world, making money while I slept and utterly in love with my life.
Cut to December 2017 when my revenue was $45,073.51…FOR THE MONTH.
What's shocking to me is that once I set my mind to change, it took me about 2 years to go 360. Only 2 years!
It’s time I teach this to you. Mindset has become the most important topic I teach in 2018.
Mindset is the first 3 weeks of my big Six Figure Blueprint program. I see the women in Six Figure Blueprint that have gone full force into it make the most incredible changes- no joke. Hitting goals before the end of the month (then beating it by $3000 in the last 3 days!), hiring housekeepers and nannies, letting go of past beliefs that held them back in their new boutique business, BEING HAPPIER and seeing that their lives CAN be AWESOME while running their businesses…
I need you to get in on this. ASAP. I’m over seeing the “mindset stuff” pop up in The Fashion Truck Tribe, and I bet you’re over it yourself. I’ve decided to give you a taste of my second book and the EXACT steps I took to transform my life in a 4 week Bootcamp-style course called the Retail Mindset Makeover.
In 2017, I did a ton of trainings on my spiritual side: I got Reiki level 2 certified, I became a May Cause Miracles facilitator and completed my Spiritual Teacher Training with Gabby Bernstein's Spirit Junkie Masterclass. I flew to Sedona to meditate in powerful vortexes, have shaman healings, go to Native American medicine wheels and dive even deeper into the work I'm here on this planet to do. I took up Kundalini yoga and recorded transformational meditation tracks for my membership site.
Whatever you believe, mindset work is the deepest level of business training you can study. It's a lifelong journey of self love. "Where there's self love, there's no fear. And where there's no fear, there's no anger." Or what I like to say... no worry.
I'm ready to teach you how to tame your worry, master your mind and create more peace inside you and your business.
Does that sound like something you'd like in your life?
The 4 week course will open for registration on March 22. It will be the only time I teach this course LIVE and IN PERSON with you.
Click below to learn more about the course and get on the waitlist... this is the set up to so much in your life changing for you...
Why "having something for everyone" is hurting your fashion biz!
You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle
On this episode you'll learn:
1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.
2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.
3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.
Here's to making lots of friends and making lots of money!
Find more at:
"Would you rather feel overwhelmed or peaceful?
Of course you'd rather feel peaceful.
Would you rather like to feel energetic, and adventurous and excited about something? Or bored?
You must move toward what you you've become... or you become complacent and dissatisfied.
To take action from a place of split energy is always unpleasant.
So let's say you're focused on something that's not working. To dig in and try to offer more effort and to think harder about how your going to get it done, just causes you to pile more engines on in opposition.
So the rule of thumb that we would apply, if we were in your position, is that we would follow the good feeling thoughts."
- Abraham Hicks
This past weekend I watched a video of myself from 2014. Talk about having a pile of opposition showing up all over my face.
I looked terrible, depressed, like I wasn't even there... straight up dead behind the eyes. Seriously, look at the screenshots from my videos!
I was 3 years into my business and I had what everyone on the outside saw as major success. On the inside I was falling apart. In those 3 years I had crashed my first fashion truck (my business), developed crippling reactive arthritis for 3 months where I could barely walk or move, was chained to my desk all day, everyday and felt like my business was at a total stand still.
On top of it, I was SO worried ALL.THE.TIME. about everything- money, customers, social media, buying, money, family, my relationship, what the hell I was doing with my life. Seriously, to have spent three years riding the highs and lows of my business had made me a complete wreck. Can't you see it in my face?
I spent much of 2014 depressed and overwhelmed. I didn't know how I had gotten to that place, but it sucked.
I felt alone in my business and wanted to take a vacation from my life and run away.
I wish in that time, I had someone to help me.
My family, my boyfriend with a business degree, my friends... they're all amazing listeners but the real deal is that they aren't business consultants, they're not life coaches... and they just didn't understand what being a boutique owner felt like.
In that time, I needed someone to simultaneously lift my spirit up, tell me how to adjust my business to keep hitting my numbers and be my ally to pull me out of the lonely, overwhelmed situation I was in.
In 2015 I ended up on a woman's email list who sent emails that resonated with me. I loved her message, I listened to her audios and felt in my heart that she was the one who could help me figure out what I was doing with my life.
I signed up with her as my coach and wow, how quickly my life changed. Changed in the best ways... I got happier, I felt lighter and a year and a half later I'm the happiest and most creative I've ever been in my life.
By saying yes, admitting that I needed help, I got exactly the help I needed! Help from an expert to get me from where I was to where I am now. Her 1:1 support was like the business partner I never had and so desperately needed. She knew about things like manifesting, journaling, online marketing, Facebook Ads... all these things I never had the energy or awareness to deal with before.
I now live a lifestyle that I LOVE and have a business that LIGHTS me UP! Every three months I travel to a new spot that I've co-created with my boyfriend, I have the most delightful clients who get massive results, the relationship with my family is only about being family, and new opportunities flow to me with ease (very exciting things coming soon!). My business is easy, makes perfect sense and I am more centered and focused than I ever believed I could be.
You don't have to keep filling your head with doubts, questions and struggles. You don't have to be alone in your business. You can have clarity, alignment, and forward momentum, right now. It is possible for you!
When you work with me in my 1:1 Boutique Consulting Program, I am your best business partner ever.
I help my 1:1 clients make these shifts so they can take winters off, they can spend more time with their kids, buy the car they most desire, have freedom to take vacations and love their business... with ease.
Who are the types women who work with me in my 12 Week 1:1 Boutique Consulting Program?
- Ambitious & Creative
- Have had their retail business for 2-4+ years (although I have helped many of total newbies!)
- Ready to do the work to have the life they desire
- Happy & Positive
- Not scared to invest in themselves and their business
- Know that where they are now isn't working and something has to change
Maybe that list sounds just like you? And perhaps you can relate to how I felt in my third year in business, lonely and ready to ask for help?
Right now I have 4 spots open for my 1:1 Consulting Program. I'd love to invite you to schedule an appointment to connect with me if you feel like what I've said speaks to and you're really ready to create change in your life and business. I know these spots will fill up by the end of the month so if you're reading this and feeling excited, click that button below and let's talk!
Here's to making lots of friends and making lots of money!
On Monday, six years ago, I was laid off from my $100k/year job as the Accessories Merchant for Delia's. I had just turned 28 and had worked my ass off in corporate retail for the past 7 years.
The first day "off" I remember crying a lot, being mad, sad and just plain exhausted at the emotional rollercoaster working a corporate job had been. I was tested to my limits and always come out on top. Why now, when perhaps I could have some relief from the hustle and bustle, did I feel empty and upset?
THE CORPORATE WORLD HAD FAILED ME.
I was SO good at taking "the path"... I got high honors in high school, went to a top-tier northeast University and got an amazing job 14 days after graduation. I was smart and savvy in corporate so I was quickly promoted and promoted again. By the time I moved to NYC, I knew I was bound to be a Vice President of some retail business in 5-10 years.
But no, I was asked to leave. After only 90 days on the job. The Universe presented an assignment I didn't realize I was ready for- my OWN business.
I had to get kicked out to rise up. The decision to leave corporate had to be made for me, because I feared leaving on my own.
6 months later I drove out of my parents driveway with The Fashion Truck. If I knew where getting laid off would take me, I bet those first days and weeks crying in my apartment on 2nd Avenue would have been easier.
Or would I have been terrified at the amount of work and push I would need to grow over the past 6 years?
What I do know is that everything happens for a reason, and that our path in life is much longer and bigger than we can see today.
We have to keep showing up for life, even when it feels hard.
To making lots of friends and making lots of money,
Last Wednesday, we took off for 3 months in Antigua, Guatemala. It had been about 6 weeks since I had flown (after logging a flight every 2 weeks during the fall!) so taking off somehow felt like a new experience.
Or maybe I was just seeing it through new 2017 eyes?
When we took off from Boston Airport… and made it above the clouds to the bright blue sky and blinding sun, I realized that taking off on a flight is so similar to taking off in business.
Starting and growing a business is truly like flying, defying gravity. Defying what you’ve been taught, told to do… and not staying stuck on the ground with everyone else.
It all starts with boarding the plane. It’s exciting and you are committed to taking that trip now, walking down the aisle to find your seat.
Just like writing a business plan, you’re settling into your seat, buckling up for the ride to come.
The runway leading to take off is easy, smooth and your stomach has butterflies. Kind of like when you start telling people what you’re plans are… maybe you start a Facebook page or begin to buy products.
Then you take off, and the view is great! You’re seeing things you’ve never seen from that angle and height before. Your perspective of the world shifts, you start to step into your role as a business owner.
But just as you are feeling comfortable there, you hit the clouds. This is the bumpy part, your vision is blurred, you can’t see the ground anymore and it can be a little scary. There are some clear spots, but mostly thick, cloudy areas. Maybe you have to hold on or ask for help during this stage of your business. You need an experienced pilot to keep you on the upward trajectory.
Until that moment finally comes, you’ve climbed above the clouds… you can see the sun, the skyline horizon. It’s light and bright.
Looking down you see those clouds from before are now puffy, like cotton balls, and actually, so beautiful. The sun is so bright, it blinds your eyes, but it feels amazing on your face. You feel the lightness, weightlessness, the incredible pure bliss of being so high in the sky, somewhere where— for all intensive purposes— humans shouldn’t be.
We’ve been told for so long that humans shouldn’t start businesses. It’s hard. It’s a lot of work. You’ll never make it. Most businesses fail after 2, 3, 5 years.
Maybe you are in that cloudy stage of your business? It doesn’t feel consistent, smooth and with a clear path? That’s ok and that’s where I get excited to help.
My private consulting is meant exactly for that cloudy stage. You’ve got a business up and running, but gosh, it seems like it’s going to be hard to rise above the clouds and feel the sun on your face.
You have new ideas every week. The technical part of growing seems daunting, where should you start? And maybe you feel like sales have been good, but the money in your bank account doesn’t reflect the work you’ve been putting in.
Maybe you're ready to hire a consultant who teaches and guides you on how to not only get through the clouds, but basking in the sun on the other side? A coach who knows how to help you with all the technical stuff, but can give you all the mindset support when shit really gets real in your business.
SOUNDS EXACTLY LIKE MY 1:1 CONSULTING PROGRAM!
I’ve re-opened only 4 SPOTS FOR 12 WEEK 1:1 CONSULTING. Yes, the 1:1 Consulting program that literally TRANSFORMED women’s lives in 2016.
Last year, I helped women go from $6k months to $16k months, buy new cars, start from scratch to a $10k 1st month in biz, have fully booked out schedules (with down time!), move to their dream locations… and honestly, be happier, feel more calm and run their business with ease.
If you're feeling like you’re ready to take 2017 by storm, but all your BIG plans feel a bit too overwhelming already…
STOP RIGHT THERE.
I want to help you get a FIRM GRASP on 2017 and really make shit happen this year.
You can choose to give yourself a chance, rather than saying: "oh well my dreams are probably too big...", you could buckle down for 12 weeks with me and REALLY make yourself proud.
Prove it to yourself that you can defy gravity and make it through the scary cloudy part in your business.
🌟 You'll hardly recognize yourself by the end of these 12 weeks! 🌟
This is a super high-level customized 12 weeks. You'll get training videos, book lists, workbooks, everything you need to succeed.
You want a business partner? Great- that's me for twelve weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. We’ll talk through any blocks that come up and I’ll give you all of the woo-woo stuff I do to keep my vibe high and hit my goals.
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be.
Picture this: In just 12 weeks, you've got your business running like a super profitable machine, you have a plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business.
I know finding good teachers is the hardest part.
If you want to do what I've done... be featured in magazines, win awards, have six-figure years, know the latest in internet marketing and social media, develop a strong money mindset and go out and kick butt in business... I'm probably your teacher.
Ready to discuss your 2017 goals and how we can work together to achieve them?
Book a FREE call with me to see if my Private Consulting Program is for you- the woman who won't settle for staying on the ground.
The 4 spots I have open will fill up quickly so please get on my calendar if working with me is something you are thinking about!
Click below to schedule your call now.