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how to start an online boutique

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**HOW TO FUND YOUR NEW BOUTIQUE BUSINESS**

Today in my series about how to get started in your boutique, I think I should address most new boutique entrepreneur’s worry of MONEY. How do I get enough money to open? Or “How do I fund this boutique dream?” I get this question all the time and I want to give you easy and accessible ways to find money. 

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To be honest, since the crash of 2008, small business loans a traditional banks are hard to get. Generally you need to show 1-2 years of sales history and present a business plan- which for so many just isn’t where you are at! I want to give you alternatives in this article!

I also want you to know that Kickstarter is a TON of work and you need a massive network to make it work… and everyone that asks about government grants, really? Won’t it be so much more rewarding to figure this out on your own and not have to spend time researching and applying for grants? Maybe it’s just me, but I’m pretty scrappy and can always figure out a faster way to get myself going in business… I don’t like depending on others, or the government for that matter.

First, I want to tell you that you don’t need a ton of money to start! I think it’s best to start small to minimize risk and grow into a BIG boutique. You can always go UP!

Here’s my top 3 ways to be a scrappy, startup hungry entrepreneur that will fund your boutique business:

1. Save a set amount a week from your paycheck: Parkinson’s Law says, the demand upon a resource tends to expand to match the supply of the resource. Basically, if you make $500 a week, you’ll figure out how to expand your spending to spend $500 a week. Let’s say you immediately transfer $100 a week to a savings account. In just 2 months, you’ll have $800 saved to start your boutique. 4 months, $1600, which is a TON of money to buy inventory (and do everything else in a free or super resourceful way!). You can self-fund your boutique business this way and you’ll be more invested in it since you truly are your own backer!

2. Start with 75: I’m going to guess you have, or can borrow from a family member, $75, right? $75 is enough to buy about 12-15 pieces of jewelry/accessories from a wholesaler. Let’s say you open a free Facebook page or Instagram page to sell those pieces. You add in shipping to you and a bit for an envelope to ship the jewelry… then mark up the items times 3 (or more if you can!). The potential sales is about $225-$250 when you sell ALL of it!! Amazing right? 

Ok, go back to the jewelry vendor and only spend $75 again. You are still have $150 in your bank account and now, when you sell out the second order of $75, you’ll have $350 in your bank account. Maybe this time you spend $100 on items… sell that and you have $550 in your bank. Hopefully you are following this? My point is that you can turnover and turnover jewelry or small accessories inventory (think: one of a kind, limited edition pieces!) until you have enough saved up to purchase clothing and continue to expand. Imagine your a million dollar business telling the story to your team about how you started with $75 and a dream. THAT’S inspirational!

3. Sell things you own on Poshmark or Ebay or FB Marketplace: Seriously, you have things in your closet that will make you money right now! Have a cleaning afternoon and start listing your stuff! This will give you amazing practice in photographing, writing descriptions, pricing and talking to customers! All the things you need to be a great boutique owner. 

In general, $1000-2000 can be plenty to start an online boutique. Obviously if you want a mobile or back and mortar, you’ll need more! But, what if you started online, in a small way, discovered if you really like having a boutique and then went on to open a physical store? Starting online is a great way to dip your toes into the boutique world while you’re still at a 9-5, or have little kids at home!

How did you start your boutique business? Tell me below!!

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Trouble finding new customers and getting them to BUY?

I've been hearing from so many of you who are just starting out in your boutique business. And I hear the same worries over and over. This week I'm going to be giving you my top tips for your concerns- a step by step to implement NOW to help you solve that problem.

First up, straight from Holly, a new boutique owner who emailed me: "The main thing I’m struggling with right now is getting the word out there about our new business and getting new traffic thru the door."

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What I interpret that as is an issue with having new customers find you AND urging all customers to take action to come to the store (whether physical or online).

Holly, and others struggling with this issue, here are my top 3 tips for you. Please make sure you start to try these out TODAY so you can start to see the shift in your store ASAP:

1. Show up consistently and give a call to action: You may be doing one part of this, but I find that so many of you don't do the second-- a call to action. You really need to first and foremost be SHOWING UP for your business on social media, email, video, comments, text... as many of the ways you feel comfortable with every single day, multiple times per day. "But how do I even try to do that when I'm so busy with other things!?" Have a calendar for your day and stick to it or use a scheduling app like Buffer or Hootsuite to help you manage posts.

BUT THE MOST IMPORTANT PART>>> Give a call to action or make the ASK. I see it so often, boutique owners post one style or item and wonder why no one buys. Ask yourself, do they know HOW to buy? WHERE to buy? WHAT sizes it comes in? HOW it fits? WHEN it will get to their door? You are expecting your customers to read your mind and because they don't get the full story on what is next. Play this out for them and TELL THEM exactly where to go to buy and to do it now! Tell customers what to do and they will start doing it.

2. Create a sense of urgency: Triggers people. You get triggered to take action all the time without realizing it!! One of the reasons LuLaRoe has been so successful is because they create an insane amount of urgency saying "There's only 15 of this print!" And cue the customers going NUTS.

You can create a sense of urgency with time, quantity or price. Here's some examples for you to try today:

- TIME: "I'm pre-releasing this item to you, my VIPs, today. Tomorrow it will be released to the public, and I know it will sell out. Get your's quick!"

QUANTITY: "I can't get any more of this at my vendor and they are selling out faster than I planned. Get your's now!" or "I only have 4 of these in size small. If you are a small, you're going to want to take quick action to get this item."

- PRICE: "This weekend only, I'm releasing this item at $15 off the regular price, on Monday it will go back up to $55. Grab it at the low price now!"

3. Repeat, repeat, repeat, repeat.... and on and on. Again, you think you post something once and it doesn't sell, it's a bad item or the price is to high... STOP right there. That's not the problem. You assuming that after seeing something once everyone will jump on it is not typical human behavior. Only about 5% of products are people like, "OMG I HAVE TO HAVE THAT!" And even after that, only about 1% actually buy immediately after thinking that and seeing it one time. SO, repeat where you post, how you post, what you communicate. Let people visually register an item at least 7 times before you call it a rotten egg.

If you have been in my circle long enough, you've been around for a course launch of mine. For about 11 days, until the moment the doors close to the course, it's the ONLY thing I talk about. I do FB Lives about it, post about it, email you about it, run FB Ads about it, Insta-story it... I mean by the 10th day I'm blue in the face about it. But it works. I sell out every program I launch and the launches just get bigger and bigger as my audience grows over time. So REPEAT. OFTEN.

Which tip will you commit to trying this week? Oh, all of them? GREAT. Let's see it and report back by coming back to this email and responding to me. Tell me what worked when you didn't think it would... !!

Want more tips like this? Join my FREE FB Community The Fashion Truck Tribe by clicking below:

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{BOUTIQUE TIPS} Ask Me Anything Q&A Session!

🔥Q&A: Ask Me Anything! Hint: IT'S A REALLY GOOD ONE!
Boutique Business - Mindset - Marketing

TOPICS DISCUSSED:
- Driving Traffic to Your Website
- How to Manage your Mindset every day, and when issues are going on around you
- Shopify vs. Other Ecommerce-POS-Website choices
- Why we don't need to compete with Amazon
- How to "REFRESH" old merchandise to sell it
- How many styles do you need to start your boutique?
- How to find vendor events and pick the right one for your store
- When and how to launch your boutique business

- Need "The Ultimate Boutique Handbook" because you are at step one is opening your boutique? Head here to get it: bit.ly/boutiquehandbook

- Ready for the next step to build your business plan to launch your boutique? Boutique Basics Bootcamp is perfect for you! www.BoutiqueBasicsBootcamp.com

- Need a mindset boost? Want to learn ALL of my daily mindset practices? You need to take Retail Money Mindset here: www.RetailMoneyMindset.com

- Want that Visual Merchandising Training (& and entire LIBRARY of retail specific trainings?) Join www.BoutiqueEliteMembership.com right now and get immediate access!

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How to Open an Online Boutique

Have you dreamed of opening your own Online Boutique? In the planning stages or just about to open it? Are you exhausted from searching the internet for answers that barely scratch the surface of what you feel you need to know? Stop right there!

What if you could easily learn from a Retail Expert how to open your boutique with the most success possible? Start off with a bang?!

I want to teach you:

>> How to find customers who buy!

>> How to use Social Media Marketing for sales!

>> How to find and pick inventory that sells!

>> How to make the most amount of money from your merchandise!

I’ve helped thousands of women open and grow their own independent boutiques. Some work from the comfort of their home. All of them get to support their family and share their love of styling and clothes with the customer base they have built. You can do it too!

In Boutique Basics Bootcamp, a self study online course, I’ll teach you the EXACT STEPS to open an independent boutique! In-depth training videos and workbooks will guide you through each step and you’ll be able to ask questions and get help!

Learn more here: www.BoutiqueBasicsBootcamp.com

Bootcamp member Caylee says: "I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆!"

Boutique Basics Bootcamp will give you everything you need to know to go from pages of notes in your notebook and worrying about what friends and family think, to owning a boutique you feel aligns with your passions and that you are PROUD of!

Learn more here: www.BoutiqueBasicsBootcamp.com

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