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Trouble finding new customers and getting them to BUY?

I've been hearing from so many of you who are just starting out in your boutique business. And I hear the same worries over and over. This week I'm going to be giving you my top tips for your concerns- a step by step to implement NOW to help you solve that problem.

First up, straight from Holly, a new boutique owner who emailed me: "The main thing I’m struggling with right now is getting the word out there about our new business and getting new traffic thru the door."

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What I interpret that as is an issue with having new customers find you AND urging all customers to take action to come to the store (whether physical or online).

Holly, and others struggling with this issue, here are my top 3 tips for you. Please make sure you start to try these out TODAY so you can start to see the shift in your store ASAP:

1. Show up consistently and give a call to action: You may be doing one part of this, but I find that so many of you don't do the second-- a call to action. You really need to first and foremost be SHOWING UP for your business on social media, email, video, comments, text... as many of the ways you feel comfortable with every single day, multiple times per day. "But how do I even try to do that when I'm so busy with other things!?" Have a calendar for your day and stick to it or use a scheduling app like Buffer or Hootsuite to help you manage posts.

BUT THE MOST IMPORTANT PART>>> Give a call to action or make the ASK. I see it so often, boutique owners post one style or item and wonder why no one buys. Ask yourself, do they know HOW to buy? WHERE to buy? WHAT sizes it comes in? HOW it fits? WHEN it will get to their door? You are expecting your customers to read your mind and because they don't get the full story on what is next. Play this out for them and TELL THEM exactly where to go to buy and to do it now! Tell customers what to do and they will start doing it.

2. Create a sense of urgency: Triggers people. You get triggered to take action all the time without realizing it!! One of the reasons LuLaRoe has been so successful is because they create an insane amount of urgency saying "There's only 15 of this print!" And cue the customers going NUTS.

You can create a sense of urgency with time, quantity or price. Here's some examples for you to try today:

- TIME: "I'm pre-releasing this item to you, my VIPs, today. Tomorrow it will be released to the public, and I know it will sell out. Get your's quick!"

QUANTITY: "I can't get any more of this at my vendor and they are selling out faster than I planned. Get your's now!" or "I only have 4 of these in size small. If you are a small, you're going to want to take quick action to get this item."

- PRICE: "This weekend only, I'm releasing this item at $15 off the regular price, on Monday it will go back up to $55. Grab it at the low price now!"

3. Repeat, repeat, repeat, repeat.... and on and on. Again, you think you post something once and it doesn't sell, it's a bad item or the price is to high... STOP right there. That's not the problem. You assuming that after seeing something once everyone will jump on it is not typical human behavior. Only about 5% of products are people like, "OMG I HAVE TO HAVE THAT!" And even after that, only about 1% actually buy immediately after thinking that and seeing it one time. SO, repeat where you post, how you post, what you communicate. Let people visually register an item at least 7 times before you call it a rotten egg.

If you have been in my circle long enough, you've been around for a course launch of mine. For about 11 days, until the moment the doors close to the course, it's the ONLY thing I talk about. I do FB Lives about it, post about it, email you about it, run FB Ads about it, Insta-story it... I mean by the 10th day I'm blue in the face about it. But it works. I sell out every program I launch and the launches just get bigger and bigger as my audience grows over time. So REPEAT. OFTEN.

Which tip will you commit to trying this week? Oh, all of them? GREAT. Let's see it and report back by coming back to this email and responding to me. Tell me what worked when you didn't think it would... !!

Want more tips like this? Join my FREE FB Community The Fashion Truck Tribe by clicking below:

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My Winter Mindset Hacks!

Do you feel like you are in a WINTER RUT? The cold weather or lack of sunshine is getting you down? Did you know there are ways to combat this? 

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In today's MINDSET MAKEOVER FOCUS, I want to talk about how the winter has been (maybe?) crushing you and simple solutions you can use!

I grew up in the Northeast and spent 33 years dealing with winters-- I get it. You are stuck inside, getting sick all the time and generally just feeling down from the lack of sunshine. Did you know that mindset work includes self care and treatment? Here are some of my best WINTER mindset tips for you to try:

1. Take extra vitamin D (you can probably take more than you think!). You can easily have a doctor run the test for you (I did!) and you'll see that most people who live in a place where winter hits are vitamin D deficient. When I was tested, my levels were so low that I was on 50,000 IUDs a week for 8 weeks! WOW right? Now, when I'm in the US during winter months, I'll take 10,000 a week, either all at once or over the course of the week. Check with your doctor to see if this might work for you. I know it made me drastically happier (results will vary)!

2. Try a guided meditation where you can envision being somewhere warm, or a happy place for you. Did you know that 20 minutes of meditation can give you the same level of mental energy as 3 hours of sleep?  THAT'S HUGE. Maybe meditation feels hard, or like your brain "won't stop"? Guess what? It's not supposed to! Meditation is basically breathing, something we rarely do deeply and with intention. Here's a quick 9 minute meditation I've been doing since 2006! Guided and great music: https://buff.ly/2peIbA4

3. PEPPERMINT OIL! You guys, this stuff is like magic. If you aren't allergic to essential oils, I have personally found power in using them. My life changed when I started tapping into this plant power to help me change my state. Peppermint oil helped me heighten my overall vibration, calm my headaches (how I started using it) and generally gives me a pop of energy when I'm feeling low. The quality of essential oils is super important to their effectiveness. I learned this when the ones I bought at Whole Foods didn't work as well as the Young Living samples I got from a friend. Here's my favorite peppermint oil: https://buff.ly/2pcS0z0

For the month of April, I'm going to be cutting through the MASSIVE world of personal development world, in a new course called Retail Mindset Makeover, to give you the keys to create a better life as a retailer, holistically. I want you to live at a higher level, feel refreshed more often and see an easier path to getting what it is that you want as a boutique owner and woman. Learn more about this groundbreaking new program here:

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We have a problem in the boutique industry. 

We have a problem in the boutique industry. 

And I see it popping up a lot in The Fashion Truck Tribe

Women get excited about selling fashion. They do all the legwork to order merchandise, set up their store, their website and social media accounts.

And then 2-6-52 weeks later, they find me. Talking about how to solve the problems they’re having.

Somewhere in that time period, they send me an email or post in The Fashion Truck Tribe. The post goes a little like this:

“I need your help!!!! I opened a store and I have no sales. Please tell me what to do. Critique my website. Tell me what’s wrong… why do I have no sales (besides my mom and sister). HELP!”

I hear you. You need ideas. You need to know WHY this is happening to you. You need to be saved. 

My quick answer… it’s happening FOR YOU. For you to learn whatever lesson you need to learn.

Maybe it’s about working on your mindset (this is most women!)… or learning proper online marketing strategies… or you need a cheerleader.

In 2011, when I wanted to start The Fashion Truck, none of this existed. There were 1-2 other trucks I could find. There were no boutique communities in Facebook Groups, there were no books and certainly no mentors.

That’s why I’m here. To help solve the problems you are having… similar to ones I had when I opened. And problems I’ve had over the past 7 years as I was growing, shifting and changing business models.

80% of boutiques fail in the first 3 years. Why? 3 reasons: 1. They run out of money, 2. The owners have a lack of education and 3. Not outshining the competition.

You’re investment in education will help you NOT run out of money and show up as a shiny boutique owner who customers love. But buying clothes and putting up a website isn’t going to cut it anymore… it’s just not enough.

And you need to know… there’s going to be a lot of free information out there. But if you REALLY want to be saved… you might need to dig deeper inside yourself. Or you might need to pay for help.

Over the past 2 and a half years, I’ve invested close to $25,000 in courses, coaches, trainings and events. Yep, that’s like buying a CAR! Have I made that money back? Yep— I’ve about 6x that investment just this year alone.

Why did I invest so much? Because LEARNING. When you don’t know WHY you are struggling you need to know one thing… you aren’t going to find the answer in a day, in a post or in an email. 

I want to help all of you who reach out… but I’m just ONE person. And I can’t see inside your heart, head and daily business ins and outs. Even if you do tell me your backstory or where you are at now, maybe I can point you in a good direction, but most likely, you need to do the real work, invest the time to do it, and sometimes even invest the money to learn what you need to learn in this moment in time.

My best advice for you: Look inside yourself, hard. Have you REALLY given it your all to sell your heart out? Are you TRULY being consistent with your actions in your marketing? Have you seen all the options I offer from $9.99 and up?

I believe in you... probably more than you believe in yourself. I know you can have a successful boutique you work in full time and make a full, living salary.

I know because I've done it. 


Time for you to do it for yourself!

Heres to making lots of friends and making lots of money,
Emily

PS: Six Figure Blueprint, my beloved 3 month group coaching program is opening for registration again very soon... Make sure you are the first to know when doors open by clicking here and getting yourself on the waitlist.

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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Do You Need A Business Partner?

"Would you rather feel overwhelmed or peaceful?
Of course you'd rather feel peaceful.

Would you rather like to feel energetic, and adventurous and excited about something? Or bored?

You must move toward what you you've become... or you become complacent and dissatisfied.

To take action from a place of split energy is always unpleasant.

So let's say you're focused on something that's not working. To dig in and try to offer more effort and to think harder about how your going to get it done, just causes you to pile more engines on in opposition

So the rule of thumb that we would apply, if we were in your position, is that we would follow the good feeling thoughts."

- Abraham Hicks

This past weekend I watched a video of myself from 2014. Talk about having a pile of opposition showing up all over my face.

I looked terribledepressed, like I wasn't even there... straight up dead behind the eyesSeriously, look at the screenshots from my videos!

I was 3 years into my business and I had what everyone on the outside saw as major success. On the inside I was falling apart. In those 3 years I had crashed my first fashion truck (my business), developed crippling reactive arthritis for 3 months where I could barely walk or move, was chained to my desk all day, everyday and felt like my business was at a total stand still. 

On top of it, I was SO worried ALL.THE.TIME. about everything- money, customers, social media, buying, money, family, my relationship, what the hell I was doing with my life. Seriously, to have spent three years riding the highs and lows of my business had made me a complete wreck. Can't you see it in my face?

I spent much of 2014 depressed and overwhelmed. I didn't know how I had gotten to that place, but it sucked.

I felt alone in my business and wanted to take a vacation from my life and run away.

I wish in that time, I had someone to help me.

My family, my boyfriend with a business degree, my friends... they're all amazing listeners but the real deal is that they aren't business consultants, they're not life coaches... and they just didn't understand what being a boutique owner felt like.

In that time, I needed someone to simultaneously lift my spirit up, tell me how to adjust my business to keep hitting my numbers and be my ally to pull me out of the lonely, overwhelmed situation I was in.

In 2015 I ended up on a woman's email list who sent emails that resonated with me. I loved her message, I listened to her audios and felt in my heart that she was the one who could help me figure out what I was doing with my life. 

I signed up with her as my coach and wow, how quickly my life changed. Changed in the best ways... I got happier, I felt lighter and a year and a half later I'm the happiest and most creative I've ever been in my life.

By saying yes, admitting that I needed help, I got exactly the help I needed! Help from an expert to get me from where I was to where I am now. Her 1:1 support was like the business partner I never had and so desperately needed. She knew about things like manifesting, journaling, online marketing, Facebook Ads... all these things I never had the energy or awareness to deal with before.

I now live a lifestyle that I LOVE and have a business that LIGHTS me UP! Every three months I travel to a new spot that I've co-created with my boyfriend, I have the most delightful clients who get massive results, the relationship with my family is only about being family, and new opportunities flow to me with ease (very exciting things coming soon!)My business is easy, makes perfect sense and I am more centered and focused than I ever believed I could be.

You don't have to keep filling your head with doubts, questions and struggles. You don't have to be alone in your business. You can have clarity, alignment, and forward momentum, right now. It is possible for you! 

When you work with me in my 1:1 Boutique Consulting Program, I am your best business partner ever.

I help my 1:1 clients make these shifts so they can take winters off, they can spend more time with their kids, buy the car they most desire, have freedom to take vacations and love their business... with ease.

Who are the types women who work with me in my 12 Week 1:1 Boutique Consulting Program? 

They are:

  • Ambitious & Creative
  • Have had their retail business for 2-4+ years (although I have helped many of total newbies!)
  • Ready to do the work to have the life they desire
  • Happy & Positive
  • Not scared to invest in themselves and their business
  • Know that where they are now isn't working and something has to change

Maybe that list sounds just like you? And perhaps you can relate to how I felt in my third year in business, lonely and ready to ask for help? 

Right now I have 4 spots open for my 1:1 Consulting Program. I'd love to invite you to schedule an appointment to connect with me if you feel like what I've said speaks to and you're really ready to create change in your life and business. I know these spots will fill up by the end of the month so if you're reading this and feeling excited, click that button below and let's talk!

Here's to making lots of friends and making lots of money!
Emily

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I Had to Get Kicked Out to Rise Up

On Monday, six years ago, I was laid off from my $100k/year job as the Accessories Merchant for Delia's. I had just turned 28 and had worked my ass off in corporate retail for the past 7 years.

The first day "off" I remember crying a lot, being mad, sad and just plain exhausted at the emotional rollercoaster working a corporate job had been. I was tested to my limits and always come out on top. Why now, when perhaps I could have some relief from the hustle and bustle, did I feel empty and upset?

THE CORPORATE WORLD HAD FAILED ME.

I was SO good at taking "the path"... I got high honors in high school, went to a top-tier northeast University and got an amazing job 14 days after graduation. I was smart and savvy in corporate so I was quickly promoted and promoted again. By the time I moved to NYC, I knew I was bound to be a Vice President of some retail business in 5-10 years.

But no, I was asked to leave. After only 90 days on the job. The Universe presented an assignment I didn't realize I was ready for- my OWN business.

I had to get kicked out to rise up. The decision to leave corporate had to be made for me, because I feared leaving on my own.

6 months later I drove out of my parents driveway with The Fashion Truck. If I knew where getting laid off would take me, I bet those first days and weeks crying in my apartment on 2nd Avenue would have been easier.

Or would I have been terrified at the amount of work and push I would need to grow over the past 6 years?

Who knows? 

What I do know is that everything happens for a reason, and that our path in life is much longer and bigger than we can see today.

We have to keep showing up for life, even when it feels hard.

To making lots of friends and making lots of money,

Emily

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What it Takes to Take Off

Last Wednesday, we took off for 3 months in Antigua, Guatemala. It had been about 6 weeks since I had flown (after logging a flight every 2 weeks during the fall!) so taking off somehow felt like a new experience.

Or maybe I was just seeing it through new 2017 eyes?

When we took off from Boston Airport… and made it above the clouds to the bright blue sky and blinding sun, I realized that taking off on a flight is so similar to taking off in business.

Starting and growing a business is truly like flying, defying gravity. Defying what you’ve been taught, told to do… and not staying stuck on the ground with everyone else.

It all starts with boarding the plane. It’s exciting and you are committed to taking that trip now, walking down the aisle to find your seat. 

Just like writing a business plan, you’re settling into your seat, buckling up for the ride to come.

The runway leading to take off is easy, smooth and your stomach has butterflies. Kind of like when you start telling people what you’re plans are… maybe you start a Facebook page or begin to buy products.

Then you take off, and the view is great! You’re seeing things you’ve never seen from that angle and height before. Your perspective of the world shifts, you start to step into your role as a business owner.

But just as you are feeling comfortable there, you hit the clouds. This is the bumpy part, your vision is blurred, you can’t see the ground anymore and it can be a little scary. There are some clear spots, but mostly thick, cloudy areas. Maybe you have to hold on or ask for help during this stage of your business. You need an experienced pilot to keep you on the upward trajectory.

Until that moment finally comes, you’ve climbed above the clouds… you can see the sun, the skyline horizon. It’s light and bright. 

Looking down you see those clouds from before are now puffy, like cotton balls, and actually, so beautiful. The sun is so bright, it blinds your eyes, but it feels amazing on your face. You feel the lightness, weightlessness, the incredible pure bliss of being so high in the sky, somewhere where— for all intensive purposes— humans shouldn’t be.

We’ve been told for so long that humans shouldn’t start businesses. It’s hard. It’s a lot of work. You’ll never make it. Most businesses fail after 2, 3, 5 years.

Maybe you are in that cloudy stage of your business? It doesn’t feel consistent, smooth and with a clear path? That’s ok and that’s where I get excited to help.

My private consulting is meant exactly for that cloudy stage. You’ve got a business up and running, but gosh, it seems like it’s going to be hard to rise above the clouds and feel the sun on your face.

You have new ideas every week. The technical part of growing seems daunting, where should you start? And maybe you feel like sales have been good, but the money in your bank account doesn’t reflect the work you’ve been putting in.

Maybe you're ready to hire a consultant who teaches and guides you on how to not only get through the clouds, but basking in the sun on the other side? A coach who knows how to help you with all the technical stuff, but can give you all the mindset support when shit really gets real in your business.

SOUNDS EXACTLY LIKE MY 1:1 CONSULTING PROGRAM!

I’ve re-opened only 4 SPOTS FOR 12 WEEK 1:1 CONSULTING. Yes, the 1:1 Consulting program that literally TRANSFORMED women’s lives in 2016. 

Last year, I helped women go from $6k months to $16k months, buy new cars, start from scratch to a $10k 1st month in biz, have fully booked out schedules (with down time!), move to their dream locations… and honestly, be happier, feel more calm and run their business with ease.

If you're feeling like you’re ready to take 2017 by storm, but all your BIG plans feel a bit too overwhelming already…

STOP RIGHT THERE.

I want to help you get a FIRM GRASP on 2017 and really make shit happen this year.

You can choose to give yourself a chance, rather than saying: "oh well my dreams are probably too big...", you could buckle down for 12 weeks with me and REALLY make yourself proud.

Prove it to yourself that you can defy gravity and make it through the scary cloudy part in your business.

🌟 You'll hardly recognize yourself by the end of these 12 weeks! 🌟

This is a super high-level customized 12 weeks. You'll get training videos, book lists, workbooks, everything you need to succeed.

You want a business partner? Great- that's me for twelve weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. We’ll talk through any blocks that come up and I’ll give you all of the woo-woo stuff I do to keep my vibe high and hit my goals.

You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 

Picture this: In just 12 weeks, you've got your business running like a super profitable machine, you have a plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. 

WHY ME?

I know finding good teachers is the hardest part. 

If you want to do what I've done... be featured in magazines, win awards, have six-figure years, know the latest in internet marketing and social media, develop a strong money mindset and go out and kick butt in business... I'm probably your teacher.

Ready to discuss your 2017 goals and how we can work together to achieve them?

Book a FREE call with me to see if my Private Consulting Program is for you- the woman who won't settle for staying on the ground.

The 4 spots I have open will fill up quickly so please get on my calendar if working with me is something you are thinking about!

Click below to schedule your call now.

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