Viewing entries tagged
my story

Comment

My Winter Mindset Hacks!

Do you feel like you are in a WINTER RUT? The cold weather or lack of sunshine is getting you down? Did you know there are ways to combat this? 

My WInter mindset hacks.png

In today's MINDSET MAKEOVER FOCUS, I want to talk about how the winter has been (maybe?) crushing you and simple solutions you can use!

I grew up in the Northeast and spent 33 years dealing with winters-- I get it. You are stuck inside, getting sick all the time and generally just feeling down from the lack of sunshine. Did you know that mindset work includes self care and treatment? Here are some of my best WINTER mindset tips for you to try:

1. Take extra vitamin D (you can probably take more than you think!). You can easily have a doctor run the test for you (I did!) and you'll see that most people who live in a place where winter hits are vitamin D deficient. When I was tested, my levels were so low that I was on 50,000 IUDs a week for 8 weeks! WOW right? Now, when I'm in the US during winter months, I'll take 10,000 a week, either all at once or over the course of the week. Check with your doctor to see if this might work for you. I know it made me drastically happier (results will vary)!

2. Try a guided meditation where you can envision being somewhere warm, or a happy place for you. Did you know that 20 minutes of meditation can give you the same level of mental energy as 3 hours of sleep?  THAT'S HUGE. Maybe meditation feels hard, or like your brain "won't stop"? Guess what? It's not supposed to! Meditation is basically breathing, something we rarely do deeply and with intention. Here's a quick 9 minute meditation I've been doing since 2006! Guided and great music: https://buff.ly/2peIbA4

3. PEPPERMINT OIL! You guys, this stuff is like magic. If you aren't allergic to essential oils, I have personally found power in using them. My life changed when I started tapping into this plant power to help me change my state. Peppermint oil helped me heighten my overall vibration, calm my headaches (how I started using it) and generally gives me a pop of energy when I'm feeling low. The quality of essential oils is super important to their effectiveness. I learned this when the ones I bought at Whole Foods didn't work as well as the Young Living samples I got from a friend. Here's my favorite peppermint oil: https://buff.ly/2pcS0z0

For the month of April, I'm going to be cutting through the MASSIVE world of personal development world, in a new course called Retail Mindset Makeover, to give you the keys to create a better life as a retailer, holistically. I want you to live at a higher level, feel refreshed more often and see an easier path to getting what it is that you want as a boutique owner and woman. Learn more about this groundbreaking new program here:

Comment

Comment

We have a problem in the boutique industry. 

We have a problem in the boutique industry. 

And I see it popping up a lot in The Fashion Truck Tribe

Women get excited about selling fashion. They do all the legwork to order merchandise, set up their store, their website and social media accounts.

And then 2-6-52 weeks later, they find me. Talking about how to solve the problems they’re having.

Somewhere in that time period, they send me an email or post in The Fashion Truck Tribe. The post goes a little like this:

“I need your help!!!! I opened a store and I have no sales. Please tell me what to do. Critique my website. Tell me what’s wrong… why do I have no sales (besides my mom and sister). HELP!”

I hear you. You need ideas. You need to know WHY this is happening to you. You need to be saved. 

My quick answer… it’s happening FOR YOU. For you to learn whatever lesson you need to learn.

Maybe it’s about working on your mindset (this is most women!)… or learning proper online marketing strategies… or you need a cheerleader.

In 2011, when I wanted to start The Fashion Truck, none of this existed. There were 1-2 other trucks I could find. There were no boutique communities in Facebook Groups, there were no books and certainly no mentors.

That’s why I’m here. To help solve the problems you are having… similar to ones I had when I opened. And problems I’ve had over the past 7 years as I was growing, shifting and changing business models.

80% of boutiques fail in the first 3 years. Why? 3 reasons: 1. They run out of money, 2. The owners have a lack of education and 3. Not outshining the competition.

You’re investment in education will help you NOT run out of money and show up as a shiny boutique owner who customers love. But buying clothes and putting up a website isn’t going to cut it anymore… it’s just not enough.

And you need to know… there’s going to be a lot of free information out there. But if you REALLY want to be saved… you might need to dig deeper inside yourself. Or you might need to pay for help.

Over the past 2 and a half years, I’ve invested close to $25,000 in courses, coaches, trainings and events. Yep, that’s like buying a CAR! Have I made that money back? Yep— I’ve about 6x that investment just this year alone.

Why did I invest so much? Because LEARNING. When you don’t know WHY you are struggling you need to know one thing… you aren’t going to find the answer in a day, in a post or in an email. 

I want to help all of you who reach out… but I’m just ONE person. And I can’t see inside your heart, head and daily business ins and outs. Even if you do tell me your backstory or where you are at now, maybe I can point you in a good direction, but most likely, you need to do the real work, invest the time to do it, and sometimes even invest the money to learn what you need to learn in this moment in time.

My best advice for you: Look inside yourself, hard. Have you REALLY given it your all to sell your heart out? Are you TRULY being consistent with your actions in your marketing? Have you seen all the options I offer from $9.99 and up?

I believe in you... probably more than you believe in yourself. I know you can have a successful boutique you work in full time and make a full, living salary.

I know because I've done it. 


Time for you to do it for yourself!

Heres to making lots of friends and making lots of money,
Emily

PS: Six Figure Blueprint, my beloved 3 month group coaching program is opening for registration again very soon... Make sure you are the first to know when doors open by clicking here and getting yourself on the waitlist.

Comment

Comment

Do You Need A Business Partner?

"Would you rather feel overwhelmed or peaceful?
Of course you'd rather feel peaceful.

Would you rather like to feel energetic, and adventurous and excited about something? Or bored?

You must move toward what you you've become... or you become complacent and dissatisfied.

To take action from a place of split energy is always unpleasant.

So let's say you're focused on something that's not working. To dig in and try to offer more effort and to think harder about how your going to get it done, just causes you to pile more engines on in opposition

So the rule of thumb that we would apply, if we were in your position, is that we would follow the good feeling thoughts."

- Abraham Hicks

This past weekend I watched a video of myself from 2014. Talk about having a pile of opposition showing up all over my face.

I looked terribledepressed, like I wasn't even there... straight up dead behind the eyesSeriously, look at the screenshots from my videos!

I was 3 years into my business and I had what everyone on the outside saw as major success. On the inside I was falling apart. In those 3 years I had crashed my first fashion truck (my business), developed crippling reactive arthritis for 3 months where I could barely walk or move, was chained to my desk all day, everyday and felt like my business was at a total stand still. 

On top of it, I was SO worried ALL.THE.TIME. about everything- money, customers, social media, buying, money, family, my relationship, what the hell I was doing with my life. Seriously, to have spent three years riding the highs and lows of my business had made me a complete wreck. Can't you see it in my face?

I spent much of 2014 depressed and overwhelmed. I didn't know how I had gotten to that place, but it sucked.

I felt alone in my business and wanted to take a vacation from my life and run away.

I wish in that time, I had someone to help me.

My family, my boyfriend with a business degree, my friends... they're all amazing listeners but the real deal is that they aren't business consultants, they're not life coaches... and they just didn't understand what being a boutique owner felt like.

In that time, I needed someone to simultaneously lift my spirit up, tell me how to adjust my business to keep hitting my numbers and be my ally to pull me out of the lonely, overwhelmed situation I was in.

In 2015 I ended up on a woman's email list who sent emails that resonated with me. I loved her message, I listened to her audios and felt in my heart that she was the one who could help me figure out what I was doing with my life. 

I signed up with her as my coach and wow, how quickly my life changed. Changed in the best ways... I got happier, I felt lighter and a year and a half later I'm the happiest and most creative I've ever been in my life.

By saying yes, admitting that I needed help, I got exactly the help I needed! Help from an expert to get me from where I was to where I am now. Her 1:1 support was like the business partner I never had and so desperately needed. She knew about things like manifesting, journaling, online marketing, Facebook Ads... all these things I never had the energy or awareness to deal with before.

I now live a lifestyle that I LOVE and have a business that LIGHTS me UP! Every three months I travel to a new spot that I've co-created with my boyfriend, I have the most delightful clients who get massive results, the relationship with my family is only about being family, and new opportunities flow to me with ease (very exciting things coming soon!)My business is easy, makes perfect sense and I am more centered and focused than I ever believed I could be.

You don't have to keep filling your head with doubts, questions and struggles. You don't have to be alone in your business. You can have clarity, alignment, and forward momentum, right now. It is possible for you! 

When you work with me in my 1:1 Boutique Consulting Program, I am your best business partner ever.

I help my 1:1 clients make these shifts so they can take winters off, they can spend more time with their kids, buy the car they most desire, have freedom to take vacations and love their business... with ease.

Who are the types women who work with me in my 12 Week 1:1 Boutique Consulting Program? 

They are:

  • Ambitious & Creative
  • Have had their retail business for 2-4+ years (although I have helped many of total newbies!)
  • Ready to do the work to have the life they desire
  • Happy & Positive
  • Not scared to invest in themselves and their business
  • Know that where they are now isn't working and something has to change

Maybe that list sounds just like you? And perhaps you can relate to how I felt in my third year in business, lonely and ready to ask for help? 

Right now I have 4 spots open for my 1:1 Consulting Program. I'd love to invite you to schedule an appointment to connect with me if you feel like what I've said speaks to and you're really ready to create change in your life and business. I know these spots will fill up by the end of the month so if you're reading this and feeling excited, click that button below and let's talk!

Here's to making lots of friends and making lots of money!
Emily

Comment

Comment

I Had to Get Kicked Out to Rise Up

On Monday, six years ago, I was laid off from my $100k/year job as the Accessories Merchant for Delia's. I had just turned 28 and had worked my ass off in corporate retail for the past 7 years.

The first day "off" I remember crying a lot, being mad, sad and just plain exhausted at the emotional rollercoaster working a corporate job had been. I was tested to my limits and always come out on top. Why now, when perhaps I could have some relief from the hustle and bustle, did I feel empty and upset?

THE CORPORATE WORLD HAD FAILED ME.

I was SO good at taking "the path"... I got high honors in high school, went to a top-tier northeast University and got an amazing job 14 days after graduation. I was smart and savvy in corporate so I was quickly promoted and promoted again. By the time I moved to NYC, I knew I was bound to be a Vice President of some retail business in 5-10 years.

But no, I was asked to leave. After only 90 days on the job. The Universe presented an assignment I didn't realize I was ready for- my OWN business.

I had to get kicked out to rise up. The decision to leave corporate had to be made for me, because I feared leaving on my own.

6 months later I drove out of my parents driveway with The Fashion Truck. If I knew where getting laid off would take me, I bet those first days and weeks crying in my apartment on 2nd Avenue would have been easier.

Or would I have been terrified at the amount of work and push I would need to grow over the past 6 years?

Who knows? 

What I do know is that everything happens for a reason, and that our path in life is much longer and bigger than we can see today.

We have to keep showing up for life, even when it feels hard.

To making lots of friends and making lots of money,

Emily

Comment

Comment

Why I burned the boats {and you should too!}

I just finished up my taxes for 2015.


What I realized going through the numbers was that 2015 was a really hard year for me. 

As I looked through the charges on my card, my income, what I spent money on… I was a little shocked.

Not only was it my lowest income year ever as an adult, it was the first year I ever spent money on personal development. I had basically negative money and spent the majority of the money I made on investments in MYSELF. (I actually can’t believe I’m publicly talking about this…)

WHY DID I DO THAT?
Because I was stuck. 
I couldn’t do it by myself anymore.
I was struggling.
I didn’t know what was wrong with me, with my business.
I was tired.
I wanted more.
I couldn’t deal.
I knew it was the tipping point…
And my family, friends, my poor boyfriend—they just couldn’t help me. 
They didn’t know how to help me.
They saw I was down, depressed even, and didn’t know what could get the funk out.

You see, in 2013, I started teaching a monthly webinar to mobile retailers. I got to use my 7 years of retail expertise to teach a higher level of running a retail business— AND I LOVED IT. Every freaking minute of it. I was psyched when someone wanted to consult with me 1:1 and usually stayed on the phone with them longer than the 1 hour allotted time. (If you talk with me these days, you know I do that still sometimes!)

That pull of teaching was calling me last year. I knew I was meant for more than where I was, and I couldn’t quite put my finger on how, when, who… I didn’t have a clue what was next. I just knew I loved teaching, helping women run their businesses. Give them the good, bad and the ugly I had experienced myself.

I knew my life had to stop the crappy pattern it was in, and I was fully convinced that scraping together the money I had to do it was the answer.

So I bit the bullet and decided to “burn the boats” as they say. I spent $5500 on my first group coaching program. I was obsessed with the women who was running it and it became a non-negotiable for me to sign up for the program quickly after I listened to her teleclasses.

What came out of me burning the boats?

  • More money coming in from places I never expected
  • A solid relationship with a fantastic coach who pushed me and nurtured me at exactly the times that I needed it
  • Awesome business best friends who I speak with weekly (some daily!)
  • incredible trainings and workbooks I still reference to run my business
  • A renewed relationship with my boyfriend (I stopped asking him for help with my biz!)
  • A revived relationship with my family-- my mom wasn't worried about me being depressed anymore
  • A new ME. I renewed ME. A ME who knew exactly what she wanted to do, how she was going to do it, and the energy and tools to go out and do it.

That’s how I ended up here, in your inbox! You see, I know about a lot of things… but one thing I know for sure is when I need help.

THIS IS MY FIRST COACH EMILY! She's the one who pulled me out of a dark place and got me on this incredible road of consulting and coaching women just like you.

My dad once said to me: “Emily, I’d rather invest in you than the stock market. I believe you will always make better returns than the market.” And HELL YES- I agree with that. I will ALWAYS invest in myself. I am an incredible investment… and as an entrepreneur I’m not afraid to invest in myself to grow my life and my business.

Ask yourself right now: Are YOU the BEST INVESTMENT your business has got? (Hopefully the answer is yes!)

  • Are you where you want to be in your business?
  • What’s stopping you from getting to your goals in your life and business?
  • How are those obstacles taking you out of the game and crushing your dreams?
  • Is it time for you to end your every day suffering? 
  • Why do you feel like you have to endure this pain alone in your business?
  • Is it time for you to bite the bullet and ask for the help that you need to get yourself to the next level?

Is it time for you to make the best investment yet and invest in yourself? 


INTRODUCING MY
NEW & EXCLUSIVE 1:1
PROGRAM 

If you’ve been thinking about working with me 1:1 at a higher level, here’s your chance. 

I’ve created a new 8-week intimate experience, only available for five (5) women.

This is about getting you to your ultimate business goals FAST. 
 
Some examples of things we can do in eight weeks:

  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

Clearly we're not going to be able to get that entire list done in eight weeks, so pick your top 3-4 and we'll push to make them happen FAST.

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks. You'll have weekly 1:1 calls with me and full email access. 
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

IMPORTANT: This is limited to 5 incredible women, so if it is speaking to you then talk to me about how we can make it happen. 

Hit reply to this email or send me a message me on Facebook.


To making lots of friends and making lots of money,
Emily

P.S. Have you caught my Facebook Live Videos? I'm streaming 3-4 times per week and you don't want to miss any of them- they're packed with juicy content for you!

Comment

Comment

Are You Obsessed with Perfection?

Is it serving you?

I've been teaching this week- at Fashion Summer Camp!! 

And my mantra with the girls is "As long as you create it from your heart, it's perfect."

At camp, it's a "prepare for a mess" kind of place. The kids are out of school and I get excited to let them go where their inspiration takes them- no matter what that looks like to me or anyone else. 

I'll admit, I have a mega-perfectionist streak. And for a long time I thought it was necessary to be successful. But, it doesn't serve me to lead with perfection.

What's important to me, what I desire for my life to look like, is just plain FUN (being perfect doesn't feel fun to me!). I want to explore, learn, grow, be challenged and teach. 

So I proclaim...

- If driving your beat up old car feels fun to you- do it!
- If eating out at restaurants on weekends feels fun to you- do it!
- If wearing your old comfiest shoes feels fun to you- do it!
- If traveling around the world feels fun to you- do it!
- If taking a walk twice a day feels fun to you- do it!

Everyone's desires are completely different. I want to encourage you to do whatever is FUN for YOU!

I'm gathering an amazing group of business women who want to live life in a way that feels more FUN to them. I'm giving them support, high level trainings, accountability, a community and (when it's needed) a big push in the direction of their BIG goals for 2016. 

If you aren't on track to reach your 2016 business (and life!) goals, I'd love to have you in my Signature Mastermind program. 

I want to be clear that it's not a formal course with modules-- it's more than that. A CUSTOMIZED 5-month program for you and a community of game changing women. 

Learn more about the Signature Mastermind.

What do you need help with? Marketing, FB Ads, selling more product or service, establishing a mindset for success, website design/structure, scheduling your days and weeks for efficiency, sales conversations, sell through rates, GROWING your BUSINESS to the income goals you are so desiring and living the life that feels joyous to you. I have studied it ALL with the BEST (seriously, I know too much about too much!) and I'm jazzed to help a special group of women for the remainder of 2016. 

The Mastermind and my 1:1 Consulting are the only 2 ways I'll be offering for you to work with me for the remainder of 2016. So if you've been thinking about me for awhile now, I highly suggest you check out this incredibly priced program ASAP.

Learn more about the Signature Mastermind.

Apply for the Signature Mastermind.

Here's to living your life in FUN!
xo,
Emily

Comment

Comment

Last July > This July

Last July, I was sitting on this bed, staring at my computer and crying my eyes out.

It was supposed to be a fun holiday vacation, but I all I could think about was how I had no money. How I had no hope and how the hell I got myself into this situation.

My brick and mortar business was struggling, I had panic attacks every time I was in my mobile business... and as for the 3 other businesses I had running--- well, they were the ones paying the bills. I was tired, sad and in hindsight, I'd say I was depressed.

I knew I had to make a change-- and the change was certainly not to go back to a typical 9-5 job.

A month before this, I had started listening to an audio training series from a woman, also named Emily.

She had this incredible outlook on life and business... there were quotables inside the trainings, and I had taken notes on notes trying to figure out what her secret sauce was.

See, I was the type of person who always said, "I can figure this out, I don't need help."

But at this point, I was so deep into my entrepreneurial life, I wasn't quite sure how to figure this out myself. And sure, these audio trainings we amazing-- inspiring and with instruction-- but I realized that I couldn't replace a freebie training series with a true course with a real person to help me.

And that's when I gave in. Well, with a little help.

Emily was selling a 3 month course at the end of the audio training. I looked at the sign up page for the course probably a thousand times, continuously telling myself I couldn't afford it. But deep down, I knew I needed to sign up soooo badly. Like THIS was THE thing that would change my life. If I didn't take this risk, I'd continue along my path of depression.

I tried to sell some things, ask my sister to use her credit card, and moved some bits of money around. But it still wasn't enough for the first payment.

My boyfriend Greg had seen how much I would light up listening to the trainings, and that I had this glimmer of hope when I spoke about signing up for the course.

The day I was sitting on the bed crying, he came in and asked what was wrong. It was the last day to sign up, and I couldn't because I didn't have the money.

He left... and in less than 2 minutes, he came back with his credit card. Passing it to me, he said "Use this to sign up and you can pay me back when you can."

I almost didn't take it... Who was I to be using his money? This was admitting defeat in the biggest sense possible. I would never ask a man to pay for something like this. I was taught that a woman should take care of herself.

I shut down the voices running through my head and took the card. As soon as I got the confirmation for the course sign up, I felt a rush of relief come over my body. I knew that I was a good worker, I could get things done. And now I had an expert telling me exactly what to do to change my life for the better.

I was saved.

That was one year ago.

Since then it's been a whirlwind:
- I closed my brick and mortar store.
- I sold my mobile business!
- I started a business consulting business!
- I've been completely booked since I started consulting. And my clients are getting insanely positive results in their lives and businesses!
- I launched 2 new programs, a mastermind and intensives.
- I spent the winter in Antigua, a week in Paris (where I had my dream photoshoot!) and am about to travel around the world for the next couple of years.
- I've worked (and continue to work) with the top coaches in the world in business, mindset, public speaking, personal development and internet marketing.

And personally:
- My relationship with Greg gets deeper everyday.
- My mom and I are closer than ever before.
- My dad has a new level of respect for me as a business woman.
- I have ah-mazing new business besties all over the world. (And my super sweetie long time besties are reaping the benefits of my enhanced personal development, making continual improvements in their lives!)
- I feel happy, safe, inspired and vibrationally aligned every single day.
- I live with a greater sense of purpose and clarity than I ever have before. 

I live with a passion for not only MY dreams, but I'm obsessed with my CLIENT'S goals and dreams. I have seen so much transformation in my own life, I can't help but be addicted to seeing them transform as well.

Being successful in life and business REQUIRES being vulnerable. 

If I hadn't gotten over myself and what my mind was telling me to keep me safe, I absolutely wouldn't be where I am today.

I had to take the risk, I had to ask for help, and I had to be willing to put myself into situations that were uncomfortable (trust me, there were more than just in this letter!).

There are 174 days left in 2016.

How are you going to choose to be vulnerable? 

Are you willing to get uncomfortable for the sake of success, the chance to live a fantastic life full of every desire your business can afford you?

I believe in you and I'm obsessed with you achieving your dreams and goals!

Here's to living your life full of everything you desire!
xo,
Emily

P.S. Want to talk about your dreams and goals for your life and business? I'm ready to hear them and map out the quickest way for you to get there. Just click here.

Comment