Viewing entries tagged
retail management

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How to Open an Online Boutique

Have you dreamed of opening your own Online Boutique? In the planning stages or just about to open it? Are you exhausted from searching the internet for answers that barely scratch the surface of what you feel you need to know? Stop right there!

What if you could easily learn from a Retail Expert how to open your boutique with the most success possible? Start off with a bang?!

I want to teach you:

>> How to find customers who buy!

>> How to use Social Media Marketing for sales!

>> How to find and pick inventory that sells!

>> How to make the most amount of money from your merchandise!

I’ve helped thousands of women open and grow their own independent boutiques. Some work from the comfort of their home. All of them get to support their family and share their love of styling and clothes with the customer base they have built. You can do it too!

In Boutique Basics Bootcamp, a self study online course, I’ll teach you the EXACT STEPS to open an independent boutique! In-depth training videos and workbooks will guide you through each step and you’ll be able to ask questions and get help!

Learn more here: www.BoutiqueBasicsBootcamp.com

Bootcamp member Caylee says: "I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆!"

Boutique Basics Bootcamp will give you everything you need to know to go from pages of notes in your notebook and worrying about what friends and family think, to owning a boutique you feel aligns with your passions and that you are PROUD of!

Learn more here: www.BoutiqueBasicsBootcamp.com

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YAY FOR MONDAY!!!

monday mindset hacks

From the time we are young, we’ve learned to start dreading Monday mornings around 5pm on Sunday night. “Sunday Funday” … “Working for the Weekend” and phrases like that just reinforce our deep hatred for the “first” day of the week.

WHYYY do we put so much stress into Mondays?? Monday didn’t ask for it!  And honestly, because we have had these chronically negative thoughts and emotions about it, it’s making everything just SO.MUCH.WORSE!!! 

**THIS IS A MINDSET ISSUE!!!**

What if you never fully realized what day of the week it really was? What if Monday was just another day of the week? What if we could just flip the switch an turn off this chronic thinking that Monday was ‘bad’?

I’d like to help you feel better about Mondays NOW, so here’s 3 tips for switching your MONDAY MINDSET!

  1. If you have to set your alarm, make it something soothing. Birds chirping, beautiful classical music or a fun song that makes you feel really good. When you hear the alarm, say “I’m so excited for today!” (even if you don’t believe it yet! you’ll get there!)
  2. During your morning routine, talk yourself into having that great day. Talk aloud or in your head saying things like, “My drive to work is going to be smooth and fun!” “I’m going to crush that meeting today!” “I have plenty of time to get everything I need done.” Again, even if you don’t totally believe it, we’ve GOT to start re-programming the chronic thinking that’s not been so helpful all these years. Trust me.. see what happens.
  3. If a moment of contrast occurs, like a kid spills their cereal on the floor, take a deep, calming breath, and laugh!!! Laughter will immediately raise your vibration, calm the energy of the room and help you see the situation in a more positive way. Every moment where we can ‘flip the switch’ like this is moving the momentum of your day towards ease and fun!

Try these Monday Mindset Hacks and let me know how it goes. I know my Monday is going to be awesome, even though it’s the first of two travel days in a jam packed week. MINDSET!

Ready to MASTER YOUR MINDSET with ME? Awesome. I'm teaching a 4 week RETAIL MINDSET MAKEOVER class and I want you there! But only if you are really ready to TRANSFORM! Here are the details & waitlist sign up:

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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I Had to Get Kicked Out to Rise Up

On Monday, six years ago, I was laid off from my $100k/year job as the Accessories Merchant for Delia's. I had just turned 28 and had worked my ass off in corporate retail for the past 7 years.

The first day "off" I remember crying a lot, being mad, sad and just plain exhausted at the emotional rollercoaster working a corporate job had been. I was tested to my limits and always come out on top. Why now, when perhaps I could have some relief from the hustle and bustle, did I feel empty and upset?

THE CORPORATE WORLD HAD FAILED ME.

I was SO good at taking "the path"... I got high honors in high school, went to a top-tier northeast University and got an amazing job 14 days after graduation. I was smart and savvy in corporate so I was quickly promoted and promoted again. By the time I moved to NYC, I knew I was bound to be a Vice President of some retail business in 5-10 years.

But no, I was asked to leave. After only 90 days on the job. The Universe presented an assignment I didn't realize I was ready for- my OWN business.

I had to get kicked out to rise up. The decision to leave corporate had to be made for me, because I feared leaving on my own.

6 months later I drove out of my parents driveway with The Fashion Truck. If I knew where getting laid off would take me, I bet those first days and weeks crying in my apartment on 2nd Avenue would have been easier.

Or would I have been terrified at the amount of work and push I would need to grow over the past 6 years?

Who knows? 

What I do know is that everything happens for a reason, and that our path in life is much longer and bigger than we can see today.

We have to keep showing up for life, even when it feels hard.

To making lots of friends and making lots of money,

Emily

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Why I burned the boats {and you should too!}

I just finished up my taxes for 2015.


What I realized going through the numbers was that 2015 was a really hard year for me. 

As I looked through the charges on my card, my income, what I spent money on… I was a little shocked.

Not only was it my lowest income year ever as an adult, it was the first year I ever spent money on personal development. I had basically negative money and spent the majority of the money I made on investments in MYSELF. (I actually can’t believe I’m publicly talking about this…)

WHY DID I DO THAT?
Because I was stuck. 
I couldn’t do it by myself anymore.
I was struggling.
I didn’t know what was wrong with me, with my business.
I was tired.
I wanted more.
I couldn’t deal.
I knew it was the tipping point…
And my family, friends, my poor boyfriend—they just couldn’t help me. 
They didn’t know how to help me.
They saw I was down, depressed even, and didn’t know what could get the funk out.

You see, in 2013, I started teaching a monthly webinar to mobile retailers. I got to use my 7 years of retail expertise to teach a higher level of running a retail business— AND I LOVED IT. Every freaking minute of it. I was psyched when someone wanted to consult with me 1:1 and usually stayed on the phone with them longer than the 1 hour allotted time. (If you talk with me these days, you know I do that still sometimes!)

That pull of teaching was calling me last year. I knew I was meant for more than where I was, and I couldn’t quite put my finger on how, when, who… I didn’t have a clue what was next. I just knew I loved teaching, helping women run their businesses. Give them the good, bad and the ugly I had experienced myself.

I knew my life had to stop the crappy pattern it was in, and I was fully convinced that scraping together the money I had to do it was the answer.

So I bit the bullet and decided to “burn the boats” as they say. I spent $5500 on my first group coaching program. I was obsessed with the women who was running it and it became a non-negotiable for me to sign up for the program quickly after I listened to her teleclasses.

What came out of me burning the boats?

  • More money coming in from places I never expected
  • A solid relationship with a fantastic coach who pushed me and nurtured me at exactly the times that I needed it
  • Awesome business best friends who I speak with weekly (some daily!)
  • incredible trainings and workbooks I still reference to run my business
  • A renewed relationship with my boyfriend (I stopped asking him for help with my biz!)
  • A revived relationship with my family-- my mom wasn't worried about me being depressed anymore
  • A new ME. I renewed ME. A ME who knew exactly what she wanted to do, how she was going to do it, and the energy and tools to go out and do it.

That’s how I ended up here, in your inbox! You see, I know about a lot of things… but one thing I know for sure is when I need help.

THIS IS MY FIRST COACH EMILY! She's the one who pulled me out of a dark place and got me on this incredible road of consulting and coaching women just like you.

My dad once said to me: “Emily, I’d rather invest in you than the stock market. I believe you will always make better returns than the market.” And HELL YES- I agree with that. I will ALWAYS invest in myself. I am an incredible investment… and as an entrepreneur I’m not afraid to invest in myself to grow my life and my business.

Ask yourself right now: Are YOU the BEST INVESTMENT your business has got? (Hopefully the answer is yes!)

  • Are you where you want to be in your business?
  • What’s stopping you from getting to your goals in your life and business?
  • How are those obstacles taking you out of the game and crushing your dreams?
  • Is it time for you to end your every day suffering? 
  • Why do you feel like you have to endure this pain alone in your business?
  • Is it time for you to bite the bullet and ask for the help that you need to get yourself to the next level?

Is it time for you to make the best investment yet and invest in yourself? 


INTRODUCING MY
NEW & EXCLUSIVE 1:1
PROGRAM 

If you’ve been thinking about working with me 1:1 at a higher level, here’s your chance. 

I’ve created a new 8-week intimate experience, only available for five (5) women.

This is about getting you to your ultimate business goals FAST. 
 
Some examples of things we can do in eight weeks:

  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

Clearly we're not going to be able to get that entire list done in eight weeks, so pick your top 3-4 and we'll push to make them happen FAST.

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks. You'll have weekly 1:1 calls with me and full email access. 
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

IMPORTANT: This is limited to 5 incredible women, so if it is speaking to you then talk to me about how we can make it happen. 

Hit reply to this email or send me a message me on Facebook.


To making lots of friends and making lots of money,
Emily

P.S. Have you caught my Facebook Live Videos? I'm streaming 3-4 times per week and you don't want to miss any of them- they're packed with juicy content for you!

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60 days left...

Maybe you’ve been thinking, “Wow, I’m so busy. Overwhelmed. My business is doing really well, but I think I should have more time, more money in the bank, know what to focus on… My family is sick of my talking about my business 24//7. I know I want to grow this business more, but I feel too all over the place to make solid decisions to expand and grow.”


Sound familiar? Feel familiar?

I know what it's like. I understand how it feels to be 'just keeping up' and like every day means so much. If your life has become about 'just getting through the day' and 'when can I have a glass of wine'... I need you to know that it doesn't have to be like that anymore.
 

** I fully believe that you have the right to the opportunity to grow and develop your skills in your business.
 

** I believe that having frequent feedback from an industry professional will help you be comfortable taking risks in your business.
 

** I believe that support from someone who has been where you are will give you the comfort and security to be vulnerable.
 

These core beliefs are why I became a coach/consultant.

Why do I say coach/consultant?

My coaching is based on a holistic look at your life and business and how they affect each other:

> Deep diving into time management & match to your core desired feelings
> Kickass Mindset for optimum success and money growth
> Energy practices- how to manage your energy to grow business without being stressed/overwhelmed/tired
> Accountability, encouragement, the push needed to go outside your comfort zone

My consulting is focused on systems and structures to help stabilize, maintain and grow your business:
> Manage Open to Buy and become financially efficient utilizing Stock to Sales logics
> Analyze Sales History Data
> Develop Monthly Buying Plan
> Create a Markdown & Sales Plan
> Develop Marketing Plan via Social Media Presence & Email Marketing
> Manage Website/ SEO/ Create e-commerce or social selling income streams
> Plan out growth strategy
> Create monthly, quarterly and yearly goals

Having read the above list of what I do... are you doing most of that at this point in your business? Does some of that sound fun/relieving/exciting? Let me ask you:

  • Are you where you want to be in your business?
  • What’s stopping you from getting to your goals in your life and business?
  • How are those obstacles taking you out of the game and crushing your dreams?
  • Is it time for you to end your every day suffering? 
  • Why do you feel like you have to endure this pain alone in your business?
  • Is it time for you to push yourself out of your comfort zone and ask for the help that you need to get yourself to the next level?


INTRODUCING MY
NEW & EXCLUSIVE 1:1
PROGRAM 

If you’ve been thinking about working with me 1:1 at a higher level, here’s your chance. 

I’ve created a new 8-week intimate experience, only available for five (5) women.

This is about getting you to your ultimate business goals FAST. 
 
Some examples of things we can do in eight weeks:

  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

Clearly we're not going to be able to get that entire list done in eight weeks, so pick your top 3-4 and we'll push to make them happen FAST.

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. 
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

IMPORTANT: This is limited to 5 incredible women, so if it is speaking to you then talk to me about how we can make it happen. 

Hit reply to this email or schedule a time to speak to me this week. These spots will be gone by November 1st.
 

To making lots of friends and making lots of money,
Emily

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