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start a boutique

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**SEASON 3 OF BOOST YOUR BOUTIQUE IS NOW LIVE!**

**SEASON 3 OF BOOST YOUR BOUTIQUE IS NOW LIVE!**
Episode 301: What To Do To Restart, Relaunch Or Redo Your Boutique Business

You started your boutique... now you want to change it ALL. I know, it's tough. Let me guide you through how to cope with the shift, get rid of the inventory and understand how to deal with what needs to happen to kick off on the right foot.

Listen on iTunes: bit.ly/boostyourboutique
(it looks like iTunes on desktop isn't updating with episode 301... mercury retrograde is really going out with a bang today!)

Listen on Stitcher: https://www.stitcher.com/po…/boost-your-boutique/e/57560042…

Listen on Soundcloud: https://soundcloud.com/…/301-what-to-do-to-restart-relaunch…

If you love what you hear, don't forget to RATE & REVIEW the podcast right inside your listening app! I would love this podcast to get in the ears of more boutique owners so they can have a thriving business!

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Trouble finding new customers and getting them to BUY?

I've been hearing from so many of you who are just starting out in your boutique business. And I hear the same worries over and over. This week I'm going to be giving you my top tips for your concerns- a step by step to implement NOW to help you solve that problem.

First up, straight from Holly, a new boutique owner who emailed me: "The main thing I’m struggling with right now is getting the word out there about our new business and getting new traffic thru the door."

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What I interpret that as is an issue with having new customers find you AND urging all customers to take action to come to the store (whether physical or online).

Holly, and others struggling with this issue, here are my top 3 tips for you. Please make sure you start to try these out TODAY so you can start to see the shift in your store ASAP:

1. Show up consistently and give a call to action: You may be doing one part of this, but I find that so many of you don't do the second-- a call to action. You really need to first and foremost be SHOWING UP for your business on social media, email, video, comments, text... as many of the ways you feel comfortable with every single day, multiple times per day. "But how do I even try to do that when I'm so busy with other things!?" Have a calendar for your day and stick to it or use a scheduling app like Buffer or Hootsuite to help you manage posts.

BUT THE MOST IMPORTANT PART>>> Give a call to action or make the ASK. I see it so often, boutique owners post one style or item and wonder why no one buys. Ask yourself, do they know HOW to buy? WHERE to buy? WHAT sizes it comes in? HOW it fits? WHEN it will get to their door? You are expecting your customers to read your mind and because they don't get the full story on what is next. Play this out for them and TELL THEM exactly where to go to buy and to do it now! Tell customers what to do and they will start doing it.

2. Create a sense of urgency: Triggers people. You get triggered to take action all the time without realizing it!! One of the reasons LuLaRoe has been so successful is because they create an insane amount of urgency saying "There's only 15 of this print!" And cue the customers going NUTS.

You can create a sense of urgency with time, quantity or price. Here's some examples for you to try today:

- TIME: "I'm pre-releasing this item to you, my VIPs, today. Tomorrow it will be released to the public, and I know it will sell out. Get your's quick!"

QUANTITY: "I can't get any more of this at my vendor and they are selling out faster than I planned. Get your's now!" or "I only have 4 of these in size small. If you are a small, you're going to want to take quick action to get this item."

- PRICE: "This weekend only, I'm releasing this item at $15 off the regular price, on Monday it will go back up to $55. Grab it at the low price now!"

3. Repeat, repeat, repeat, repeat.... and on and on. Again, you think you post something once and it doesn't sell, it's a bad item or the price is to high... STOP right there. That's not the problem. You assuming that after seeing something once everyone will jump on it is not typical human behavior. Only about 5% of products are people like, "OMG I HAVE TO HAVE THAT!" And even after that, only about 1% actually buy immediately after thinking that and seeing it one time. SO, repeat where you post, how you post, what you communicate. Let people visually register an item at least 7 times before you call it a rotten egg.

If you have been in my circle long enough, you've been around for a course launch of mine. For about 11 days, until the moment the doors close to the course, it's the ONLY thing I talk about. I do FB Lives about it, post about it, email you about it, run FB Ads about it, Insta-story it... I mean by the 10th day I'm blue in the face about it. But it works. I sell out every program I launch and the launches just get bigger and bigger as my audience grows over time. So REPEAT. OFTEN.

Which tip will you commit to trying this week? Oh, all of them? GREAT. Let's see it and report back by coming back to this email and responding to me. Tell me what worked when you didn't think it would... !!

Want more tips like this? Join my FREE FB Community The Fashion Truck Tribe by clicking below:

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Want your boutique to blow up? (like in the awesome way...)

Back in May, my best friend said to me, “Emily, you aren’t allowed to act surprised when your business becomes massive in a few months. You just need to be excited.” She said that because honestly, when I start a business, I go all in. There is no ‘Plan B’, no savings to fall back on and no one to do it for me.

I am really proud to say that I’ve now started and ramped 2 businesses up to 6-figures in under 2 years time; because as of early September, this business officially hit 6-figures in revenue for the year.

And no, I’m not surprised. I expect to be successful.

This week I heard, “Your business has blown up!” and all I have to say is, “Yes! I planned it to blow up!” (oh… and you can blow up too if you decide you want to!)

I have notebooks on notebooks of affirmations, plans of my future life to come true (lots have already!), journaled feelings and experiences; hundreds of hours of books on success on Audible, Abraham Hicks on YouTube and with my own coaches on calls.

I 100% manifested my business to look exactly like it does today back in late December.

See, if you haven’t caught on yet, now’s a good time to use my business as an example for yourself. Mindset is 90% of business, period. 

You might want to believe that learning new SEO for your website will gain you more traffic, or posting more on social media will get you more sales, or there is some missing clue about Instagram that will get you more followers. That’s not the answer to you making more money, it’s just not.

Mindset comes first, and then the action is inspired from it. 

With women who are struggling in their boutique, I clearly see 3 key factors missing with their mindset:

1. Obsession: You HAVE TO BE OBSESSED with your business. No, not obsessed with worrying about how much money you will make this month.Obsessed with helping your people, obsessed with making them happy, obsessed with listening to them, obsessed with trying new things to see what works.

If you haven’t noticed, I’m obsessed with you. You ask questions in The Fashion Truck Tribe, and I make podcasts to answer. You talk about being worried about money, I do a live stream about money mindset. You need a low priced, easy access way to learn how to run your boutique better, I create the Boutique Elite Membership. I am always listening to what you need and responding. 

The next book I’m writing all about mindset for boutique owners, also comes from my obsession. It’s so clearly in my path to write this book that I dreamt the cover one night in July. I woke up and feverishly sketched it in a notebook. I sent that sketch to my photographer… and last week on the biggest high-end shopping street in Paris, we shot that dream in real life. My body was vibrating as she took the photos. Talk about your dreams becoming reality. My dreams are my reality, literally.

2. Expectation: And not false expectations. A deep, resonating belief that your life is the one you’ve been dreaming of. The idea that no matter what has happened in your life and business until now— it can take a massive 180 in the opposite direction if you decide you want it to.

I teach about affirmations and positive mindset as a way to create a new life for yourself. At first, it can feel fake. That’s where most women drop off. They don’t really believe what I’m talking about, and they don’t see it immediately show up… so they drop the practice.

Many of the women in this round of Six Figure Blueprint stuck it out (and I’m super proud of them!!!) The first 3 weeks are 100% mindset work, and it can feel icky and weird to change everything you thought was true about money and success into a new paradigm… until 4-6 weeks in (where we are now), that this starts to happen: (these are actual screenshots from our private Facebook group!)

I can’t make this stuff up.

3. Intuition: Do you trust yourself? No, like when that little voice says: “do this!” Do you listen? So many of us have learned to use logic as the deciding factor in decision making. Did you know that recently Harvard Business School conducted a study that said the most successful CEOs base decisions on their intuition, even if it goes against all logic?

I’ve been re-learning to tap into my intuition in a deep way this year. 

Last Memorial Day (2016), I called a friend livid about business practices I was hearing about in the direct selling fashion world. It went against all my retail business experience and because I’m so passionate about helping women entrepreneurs succeed, I was angry to my core. Did I do anything about it? No… because I didn’t listen to my intuition to do something. 

This May 2017 I had lunch with a colleague and she said to me, “Are you helping those direct selling ladies? Because they need you.” My gut had been saying this for awhile, and the Universe clearly was sending a message via my friend for me to wake up and do something!

A day later I did one of my most watched Facebook Lives (over 15k views as of me writing this!) and two weeks later I had my highest revenue weekend to that point in time

Just imagine how many more women I could have helped if I listened to my gut last year?

I think I’ve realized I’m probably never going to be the coach that enjoys talking about Shopify apps, or Instagram engagement. Because I’m not convinced that it’s the answer to your boutique’s success.

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What Would Happen if you Replaced Fear with Confidence?

Have you ever arrived in a country where not only do you not speak the local language, but you land at the airport with no idea how to get where you are going?

We did this on Wednesday. We arrived to Vienna, Austria around noon local time, having not slept for over 18 hours. I speak about 2 words of German that I learned from watching "The Sound of Music" a zillion times. But honestly, Rick Steves said everyone here speaks English (and they do!).

As we walked off the plane, a woman said, "excuse me?!" and asked me where baggage claim was... I looked at her confused. Like, did I look like I knew?! No I don't know, I told her. But, maybe we should just follow that symbol on the sign with the suitcase on it?!

You see, as much as I had never been to this airport, I understand the lay of the land when it comes to signage and using past knowledge to get my way around anywhere. 

We looked up the hotel and quickly figured out which subway stop we needed to take to get there. Again, this would freak many people out, but when you know how to ride a train, you just use Google Maps and your past knowledge to get where you need to go. No use in getting scared.

Cut to my fabulous Facebook Group, The Fashion Truck Tribe. Recently we asked the group "What's your biggest fear?"

So many women said they were scared to fail, not have customers or run out of money. And I see that as an opportunity to make a massive mindset shift.

How can you transform your fear into confidence?

  • What if you succeeded?
  • What if you had so many customers you often felt overwhelmed?
  • What if you made more money than you ever expected?

In today's culture, we're so easily triggered by fear. But what if we noticed the fear and turned it into confidence?

Let me give you 3 quick ways to turn your fear into confidence:

  1. When fear comes up, write it down. I find that often my fear manifests in my body. I can FEEL it physically come up. As soon as I feel my heart beat faster, my thoughts go south and my breath gets shortened. I notice the fear and I don't try to stuff it with wine, or yelling or ignoring. Once I notice it... I observe it and then whip out my notebook (or really any piece of paper!). Then I start furiously writing all the thoughts, feelings and crazy ideas that I've noticed. Sometimes I need to cry to release some of the feelings, but even if I don't, I try to get alllll the things down on that paper and out of my body. For so many years, I stuffed, ignored or drank my feelings into my body. Now I just get that sh*t out! And once it passes, I'm usually all good!
  2. Decide what it is you want, based on the fear of what you don't want to happen. All of your thoughts have 2 sides to them. Fear (we also call it stress...) shows us what we don't want to happen. And from that, we know that we can decide what you do want. For example, thinking "I don't want to fail" shows you that you want to be successful. Switching to "I want to be successful" is going to be a heck of alot more inspiring than not wanting to fail. Anytime you get caught up in thinking about what you don't want, switch the thought around to what you DO want.
  3. Ask yourself if this is real, and is it your original thought? This one is big. Consider the fact that all your thoughts aren't actually real. We have so many thoughts per minute, doesn't it just make sense that some of them aren't real? Perhaps that could give you some permission to let some thoughts that aren't serving you go? Or maybe some of your fear-based thoughts are not your own. You could have learned them from your parents or grandparents. Maybe the culture you grew up in had some limiting beliefs built in (I see this alot with people who grew up in communist countries). What if you could release those thoughts that aren't yours and decide to adjust what you owned as your own?

Try these tips and let me know what works for you!

As we continue this adventure in Vienna (which is quickly turning into an adventure in Europe), I'll keep you updated on my fears that come up. For now, I'm good. And I'm about to walk down to a bike shop and buy a razor scooter (for reals, I'm obsessed and everyone has them here!).

Here's to making lots of friends and making lots of money,

Emily

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Boost Your Boutique Podcast Episode 005: The Quick Start Guide to Opening a Boutique

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle

On this episode you'll learn:

1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.

2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling.

3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why.

Here's to making lots of friends and making lots of money!
- Emily 

Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribe

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